The article highlights the significant increase in the retail price of fish maws, with basa and tra fish maws priced at VND1.6 million/kg and barramundi maws ranging from VND3 to VND5 million/kg. This price hike is largely due to a surging demand from China, which accounts for 90% of one dried fish maw production enterprise's exports, leading to a 30% increase in export turnover year-over-year. Fish maws are valued for their nutrition and are often given as gifts, symbolizing wealth and prosperity. The cost can reach up to 7,700 USD/kg in Hong Kong, underlining the demand and value these products hold in the market, especially in China.