In Hwansan-myeon, Haenam County, Lee Byeong-yeon (54) who cultivates organic rice has been selected as a Jeonnam Organic Farming Master. The title of Jeonnam Organic Farming Master is an honorable designation awarded to organic farmers in Jeonnam who have systematically established leading organic farming technologies and contributed to the development of regional organic agriculture through extensive field experience. Master Lee Byeong-yeon is a farmer who has cultivated rice without using any chemical fertilizers or pesticides, actively adopting various eco-friendly farming techniques such as using frogs for weed control, alternating irrigation, and intercropping to establish a foundation for producing high-quality organic rice. He has also acquired the domestic license for the 'Innochiinoichi' rice variety.