How Japan promotes its fruits and vegetables with Hello Kitty

The Japanese demonstrate skilled marketing abilities. Recently, they launched an interactive digital campaign featuring one of their most famous animated characters - Hello Kitty. The adorable white kitten will help promote Japanese produce in international markets, reports EastFruit. What limits beekeepers' access to funding? "Hunting Japanese fruits" is the title of the interactive campaign with Hello Kitty. It is the product of the efforts of the Japan Fruit and Vegetable Promotion Council (J-FEC) and Sanrio, the creator of the Hello Kitty character. The initiative actually started back in 2024 on the occasion of Hello Kitty's 50th anniversary. This year, it will take participants from six countries and regions in Asia on an exciting journey with Hello Kitty. Participants must use their smartphones to explore various real-world locations - restaurants, shops, and promotional events, where the official label "Fruits Grown in Japan" is presented. By scanning the label with their ...