The New Zealand Meat Board (NZMB) is soliciting feedback from farmers on its proposal to continue funding the Informing New Zealand Beef (INZB) genetics programme to the tune of up to $1.4 million annually. The board believes the programme will enhance the sector's profits by $460 million over 25 years by providing farmers with the necessary genetic tools for efficient beef production and flavour improvement. This announcement is part of the NZMB's annual meeting on March 24, where farmers will also hear from New Zealand's Special Agriculture Trade Envoy, Mel Poulton. Farmers are encouraged to share their views on the programme's funding through the NZMB's website or register for the meeting.