[Press Release] RedBeats "Rainbow Dot" officially launched: a new all-scenario carambola brand targeting the young new generation

As one of Chile's leading fresh fruit exporters, Copefrut has launched a new cherry brand, RedBeats Rainbow Dot, targeting the next generation of consumers. In the Chinese market, the brand will be introduced under the localized Chinese name "Rainbow Dot" – a name rich in rhythm, beat, and youthful energy, conveying the brand's core proposition: "Cherry Vibes Only – Your cherries, just the right beat." Unlike traditional cherries, which are more inclined towards festive and gift-giving consumption mindsets, RedBeats focuses on the new opportunity of "making cherries a daily staple." The brand offers five sizes: 120g, 240g, 360g, 1kg, and 2.5kg, directly addressing the long-standing growth bottleneck in the industry: in the past, the Chinese market for cherries mainly relied on the 2.5kg large gift boxes, limiting consumers' higher frequency of purchase due to the high unit price. Andres Nawrath, Sales Manager of Copefrut, said: "We hope to provide consumers with more choices in different price ranges and different scenarios. The 120g size is suitable for individual on-the-go consumption, the 360g size is more suitable for family sharing, and the 2.5kg size can still meet gift-giving needs – all needs can be met under one brand, and diversified choices can truly drive the increase in purchase frequency." RedBeats Rainbow Dot focuses on vitality, musical elements, and youthful visuals, aiming to make cherries more relaxed, fun, and approachable, aligning with the consumption preferences of Generation Z and young families for "convenient, easy-to-obtain quality" rather than traditional formal gift-giving scenarios. For retail and wholesale channels, the positioning of RedBeats Rainbow Dot is very clear: while Copefrut's high-end main products continue to meet the high-value market for festive gifts, RedBeats Rainbow Dot, through multiple sizes and daily scenarios, brings new volume and higher turnover frequency to channel partners. The multi-size combination can simultaneously cover the high peak season and the sustained sales throughout the entire production season, making cherries truly transition from "buy once a season" to "high-frequency repurchase category." Source: Copefrut Statement: This article only represents the views of the brand and does not represent the international fruit and vegetable stance.