The new meat map: A conversation with José Roullion to understand meat processing concentration and consumption that is rebounding

José Ignacio Roullion is a veterinarian, livestock buyer, and a man with extensive experience in the meat processing business. During a conversation at a livestock congress in Rosario, he reviewed some key points to understand what is happening today with the beef market, both in terms of consumption and the business reconfiguration of the industry. "Consumption has a trend toward increase, although it is also accompanied by a price increase," he explained. "We were coming from a very low meat consumption floor, but from last year until now the trend is increasing and prices are accompanying, perhaps a little less, but an increase in meat price value is also seen," the expert assured. The vision of this analyst is supported by recent industry data. According to the Chamber of Meat Industry and Commerce (CICCRA), beef consumption per capita was located at 50.1 kilos/year in June, considering the moving average of the last twelve months. In year-on-year terms, it experienced an ...