The Vietnam Association of Seafood Processing and Exporters has reported a decrease in middle-class consumption of shrimp in the Chinese market since January 2025. Despite this, Vietnamese shrimp remains popular in the US, where the industry faces challenges such as trade protection measures and strict quality requirements. Vietnamese shrimp products hold the second spot in the US market, following Indonesia, with Vietnam's share at 28%. The Vietnam Association of Aquatic Products Processing and Export has urged the government to engage in economic diplomacy to enhance bilateral trade and fully utilize the export potential of Vietnamese shrimp products.