A-Grade Rabbit Meat - Whole rabbits

P349 t/a Good Rabbit Meat is a meat enterprise based in Carltonville, South Africa established in 2019. The company is known to source its meat locally and ethically for a low environmental impact and has a capacity to slaughter 2,000 rabbits per day. Rabbit farming is one of the fastest-growing trends in global agriculture and as such, Good Rabbit Meat is well placed as a family business with aspirations of supporting the growing rabbit farming industry by providing sustainable markets both locally and internationally. Over the past few years, the company has become firmly established as a supplier of the local government and meat wholesalers and seeks to cast a wider net into the greater African market.

The meat products are blast frozen and stored in -32 degrees freezers. It is ensured that every batch is marked with the date it was slaughtered on. Further, each rabbit is vacuum packed then packed in a carton box which contains approximately 15kg each. The company utilizes industrial freezers that store the meat at below 18° at all times. All products are stored in plastic crates and are shipped in boxes once frozen, within 2 weeks after an order is placed.

The company has built a solid reputation in the industry and was awarded as the Best Abattoir in Gauteng, South Africa in 2019. The company's operations are maintained in accordance with the international standards required for HACCP certification. They are also holders of ZA certification and are accredited as a Veterinary Approved Establishment. When receiving rabbits from local farmers, only healthy rabbits that provide A Grade meat and the whole rabbits weigh between 1.2 and 1.8 kg are accepted.

Good Rabbit Meat operates a 300m2 abattoir in Carletonville, where rabbits received from close to 30 local small scale farmers are individually caged and monitored daily before being slaughtered, packed, and blast frozen. This operation is maintained all year round, producing 20 T of rabbit meat monthly, and 552 T per year on full capacity.

Rabbit meat is one of the best white meats available on the market today.

It has a high percentage of easily digestible protein, contains a limited amount of fat less calorie value than other meats. The meat alternative is almost cholesterol free and therefore heart patient-friendly. The sodium content of rabbit meat is comparatively less than other meats however the calcium and phosphorus contents are very high.

Good Rabbit Meat offers B-Grade Whole Rabbit Meat and Meat portions. The meat is frozen and each whole rabbit weights between 1.2 - 1.8 kg each. The company promises to deliver a healthier brand, produced with no antibiotics or added hormones. The company utilizes conventional production methods and provides samples upon request. The product has a shelf life of 1 year and it can be consumed until December 2020.