Spain’s mango export to France peaks every September-October right at the start of the opening of the mangos season.
However, Brazil, France’s major exporter for mangoes reaches the peak export volume during December. The season before the end of Spanish mango harvest November seems to be the best time to approach and sell to France.
Spanish mangoes can compete directly with Brazilian mangoes, the surge in Brazilian mango volumes lowers the price levels in the market and Spanish mango which is highly preferred can compete with Brazil at a slightly higher price and still be able to maintain sales profit.
Many large-scale growers take on an exporting role, possessing their own harvesting, packaging even logistics facilities to maintain the quality standards required for export within the EU.
Other smaller-scale growers market their products through cooperatives and associations.
Small growers without membership to any cooperatives depend almost entirely on wholesale markets (domestic and within the EU)
Central Purchasing centers
Apart from the traditional value chain, Spain is one of the countries in the EU where purchasing centers of major retail chains are located, such as French Carrefour (Socomo), and German companies are also present, including the Metro group with their Valencia Trading Office, Rewe with the Eurogroup España and Edeka with their Fruchtkontor España.
These purchase centers support supply programs of European retail chains.
Supermarkets in Spain do not always work with supply programs. There are many suppliers they can choose from, and they sometimes prefer to work with quotations.
German established purchasing centers in Spain is one of the reasons why exports in Germany is competing with France as one of the biggest, but a channel that we cannot utilize.
-The mango production in Spain is concentrated in the coastal strip of Andalusia, bordered by Malaga and Motril, the same location where many of the avocado plantations are also cultivated due to the Mediterranean climatic conditions.
-The area used for the cultivation of mangoes is limited by 2 significant factors: water availability and many of the plantations are directly competing for land use with the tourism sector, which also generates a huge source of profit.
For climate and water availability reasons, the best suitable regions for growing mangoes in Spain are:
- Balearic Islands
- South Coastal of Andalucia, especially in Malaga, Granada, and Almeria
- Canary Islands
The commercial varieties in Spain are the following:
-Osteen is one of the earliest and the most produced in Spain.
-Keitt, late production.
-Tommy Atkins, the earliest, since August.
-The short season fits perfectly well in the import supply schedule of mangoes for the EU. Supplying in the months where most other sources of mangoes are in decline. Earliest is the Osteen mango in August until November.
-During the harvest season, Osteen mangoes are so competitive that importers from Brazil, Mexico etc adjust their importing schedules to avoid direct competition with Spain and simply waits for the Spanish mango season to be over before resuming imports. As Spain increases their production, importers must bear longer and longer wait. But this is not always the case.
-In years of low Spanish mango production, Brazilian mangoes flood the EU market with low quality and low-priced mangoes, and Spanish exporters have no choice but to lower their pricing to compete in the market.
-Another drawback of betting on a single variety is that the harvest season for the entire production market is the same hence prices tend to fall when supplies are high or it can be challenging to meet some quotas for export.