Tridge Guide Post

How is the general global market landscape for blueberries?

Fresh Blueberry
Poland
By Seujin Jang
Updated 2023년 11월 2일
Poland exports it mainly to Germany, Great Britain, the Netherlands, Sweden and Latvia and to a total of 38 countries around the world. This is in the form of both fresh fruit or jams. The value of Polish blueberry exports, according to Eurostat, in 2022 reached the level of EUR 107.3 million. The Polish market has witnessed a significant surge in blueberry prices, with a remarkable 55% WoW increase, reaching USD 9.13/kg from the previous USD 5.98/kg. This price hike is attributed to a supply shortage as Poland and Ukraine, the primary blueberry suppliers, are near the end of their respective seasons. Moreover, the decrease in blueberry imports, primarily from Peru, has further fueled the price rise.

2022 production figures

Poland is the 6th producer of dessert blueberries in the world and the largest in Europe. Over the last 3 years - from 2019 - the increase in production amounted to over 60%. Only the last year, production has increased by 25%. This is the highest percentage increase in production in the world. Only Morocco – 22%, Peru – 17%, South Africa – 17% and China – 16% are developing similarly fast.

In 2021, blueberry plantations in Poland grew to 11,000 hectares and in 2022 it was almost 12,000 hectares. A year ago, 65,000 were collected from this area. tons of fruit. Plantations producing blueberries are usually small - those with an area of less than 5 ha account for over 60%, those larger than 5-10 ha - 21%, 10-50 ha - 13% and the largest - with an area of over 50 ha - 3% of plantations. In 2022, 440 blueberry farms were certified in the GlobalGAP system. Poland exports over 1/3 of total production - in 2021 it was over 21,000. tons of blueberry fruit.

* Increasing Popularity: Blueberries have gained popularity as a superfood due to their health benefits, including being a rich source of antioxidants and vitamins. This popularity has driven consumer demand.

* Global Expansion: Blueberry production was expanding to meet the growing demand. Countries like the United States, Canada, Chile, and Mexico were significant exporters of blueberries.

* Consumption Trends: Blueberries were not only consumed fresh but also used in various processed forms like frozen blueberries, dried blueberries, and blueberry products like juices, jams, and baked goods.

* Health and Wellness Trend: The health and wellness trend had a positive impact on the blueberry market. Consumers were seeking out foods with natural health benefits, and blueberries fit this profile.

* Trade and Export: Many countries had become major exporters of blueberries. For example, Chile and Mexico supply fresh blueberries to the North American market during the off-season. This global trade in blueberries was expanding.

* Seasonality: Blueberry production is often seasonal, and different regions have varying harvest times. This seasonality can influence pricing and availability in different parts of the world.

* Challenges: The blueberry industry faced challenges related to climate change, diseases, and pests, which could affect production. Additionally, labor availability for harvesting was a concern in some regions.

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