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How is the supply and demand for sweet potatoes in the global market?

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Price Trend
Sep 19, 2021
Edited By
Jinwoo Cheon
Sep 19, 2021
Edited By
Jinwoo Cheon
The supply of sweet potatoes in the global market was reduced last year. This season's harvest in 2020 in the US could be considered average. Many countries have a modest harvest. In terms of demand, retailers are absorbing good volumes despite the loss of demand from the foodservice sector.

Unlike last year, when the supply was reduced, this season's harvest in 2020 in the US could be considered average. In addition to supplies from the US’s southwestern states, the market also has sweet potatoes from Spain and Egypt. Many countries have a modest harvest of their own available. Despite the loss of demand from the foodservice sector, retailers are absorbing good volumes. The price has risen almost everywhere due to the coronavirus. A political factor also plays a role in world trade: the EU has imposed import duties on sweet potatoes from the US, among other products. The levies have thus increased from 3% to 28%.


Here are the global market conditions of sweet potato in 2020:

  • The Netherlands: There is currently an adequate supply of sweet potatoes on the market, not just from European countries but also from suppliers such as Egypt and North America.
  • United Kingdom: Storms in Honduras have not affected the import of sweet potatoes from this Central American country, and the leading imports will arrive January-February 2021
  • Spain: Despite the sweet potato boom of recent years, the acreage in Spain has been reduced by 10-15% this season
  • Brazil: With US sweet potatoes currently subject to tariffs from the EU, the demand from Europe for the Brazilian variety is expected to increase, and the demand from the European market is now more stable than usual
  • United States: There is currently a plentiful supply of sweet potatoes on the market. A grower from Louisiana says to be satisfied with his harvest this year, with a greater abundance of large sizes (the jumbos). Despite the hurricanes Laura and Delta in August, the harvest is good. In general, the production volume is average across North America.
  • China: The market demand exceeds the supply due to the delay in the production season because of sudden temperature drops and excessive rainfall
  • New Zealand: Sweet potato is called Kumara in NZ. Consumer spending on the Kumara in 2019 was nearly NZD 50 million (EUR 29.2 million). It also reports that the domestic value was approximately NZD 55 million (EUR 32 million) in 2018.

Source: 

Overview global sweet potato market

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