Is spinach growing in the global market?
According to the IndexBox report in 2019, in Eastern Europe, the spinach market’s revenue amounted to USD 49M in 2018, surging by 11% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).
In general, spinach consumption in Eastern Europe continues to indicate a remarkable increase. The growth pace appeared the most rapid in 2011 when the market value increased by 50% y-o-y. Over the period under review, the spinach market reached its peak figure level in 2018 and is expected to retain its immediate term growth.
In the United States, data also shows a growth in organic spinach. Organic spinach sales enjoyed steady growth from 2017-2018, with marketers selling nearly USD 50 million more in organic spinach in 2018, even with the average retail price per pound slipping three cents during that period, according to data from IRI/FreshLook Marketing. The percentage of consumers buying organic spinach continues to climb, as organic products comprised 42% of spinach sales in 2018.
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