What Are the Marketing Challenges of Mung Beans?
- Low level of local consumption
The level of consumption for a particular commodity is one of the determining factors for its production. However, the level of consumption is driven by other aspects like the commodity’s value and the knowledge of such value by consumers and others.
- Inappropriate market chain
A successful and sustainable pulse presupposes that value chain actors are well-integrated and function as a unified system in a way that maximizes the welfare of all actors involved from production up to consumption.
- Lack of market information
Farmers and traders had been unable to access regular market information. This had been considered to be a major problem in developing marketing plans and in price discovery. This lack of information has been increasing both transaction costs and resistance to risk-taking.
- Price impulsiveness
Shifts in prices and demand for commodities had led to increased risk and volatility in both prices and volumes of traded commodities.
- Lack of stakeholder’s commitment
Lack of enough support from officials to formalize the trading activities reduces uncertainty in the market for the farmer and trading community’s advantage.
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