Poland is the second largest, after Spain, producer of blueberries in the EU. We are already a powerhouse, not only in Europe, but also on a global scale, currently in 6th place with a constantly growing demand for these berries grown in Poland.
Competitors in the European Blueberry Market:
1. Germany: Germany is the country with the most potential for blueberries in Europe in 2022, with high and fast-growing volume. Strict requirements and price competitiveness are essential for suppliers entering this market.
2. United Kingdom: The United Kingdom is a market leader in blueberry consumption per capita. The market is mature, and future growth may be slower compared to other European countries. There is a preference for local produce.
3. Spain: Spain is both a significant producer and importer of blueberries. The country's consumption is still underdeveloped, but it has shown continuous growth. Spain primarily imports blueberries from Morocco to complement its local production.
4. Poland: Poland has strong blueberry production, and it's among the fastest-growing importers in Europe. The country imports blueberries year-round, with Spain supplying just before the local season starts. Morocco and Poland are essential sources for off-season demand.
5. France: France's blueberry consumption is developing more slowly than in other European countries. The country has the third-largest population in Europe but prefers local fruit. Demand is expected to grow steadily, and there is potential for further expansion.
Trends and Opportunities in the European Blueberry Market:
1. Varieties and Quality: Innovation in new blueberry cultivars that produce higher quality fruits is expected to play a significant role in the market. The market requires high and affordable quality, which is a driving force behind breeding programs. Durability is essential for long-distance suppliers.
2. Health and Sustainability: Consumer awareness of a healthy diet and the COVID-19 pandemic's impact on healthy food demand have boosted blueberry consumption. Clean, sustainable, and pesticide-free products are preferred.
3. Convenience: Consumers in Europe prefer fruit that is easy to consume or use, and blueberries are popular as a snack or ingredient. Packaging suitable for European consumers is crucial.
4. Promotion and Production: Production and product promotion are essential for the growth of the blueberry market. Promotion by industry organizations and increased production capacity have led to new planting projects and increased production worldwide.
5. Preference for Local Seasonal Products: There is a growing preference for local produce and an emphasis on seasonality. As European producers extend their seasons, non-European suppliers may find better opportunities during off-season periods or at the beginning or end of the European production season.
6. Market Expansion: Despite supply growth, the demand for blueberries in Europe is expected to continue increasing. Various countries in Europe still offer untapped potential for blueberry consumption growth.