Classification
Product TypeRaw Material
Product FormFresh
Industry PositionPrimary Agricultural Product
Raw Material
Market
Fresh blueberry in Indonesia is primarily an import-supplied, premium fresh-fruit product rather than a large domestic production commodity. UN Comtrade (via WITS) for HS 081040 (fresh Vaccinium fruits including blueberries) shows Indonesia’s imports rising from about USD 467.13k (42,742 kg) in 2022 to about USD 1,915.85k (137,639 kg) in 2023. In 2023, Australia and China were the top reported supplying partners by import value for HS 081040, followed by Zimbabwe and Argentina. Market access risk is driven by Indonesian plant-quarantine documentation requirements for fresh fruit and by compliance with Indonesia’s pesticide-residue maximum limits for fresh plant-origin foods.
Market RoleImport-dependent consumer market (net importer)
Domestic RoleImported premium fresh fruit category for urban retail and foodservice demand
Market GrowthGrowing (2022–2023)import-led expansion (HS 081040 import value and volume increased in 2023 vs 2022)
Specification
Packaging- Retail unit packs of 125 g are commonly offered in Indonesian modern retail/e-commerce listings (examples: AEON store listing; Blibli listing).
Supply Chain
Value Chain- Origin packhouse/export dispatch → arrival at Indonesian designated entry point → report/submit shipment to plant quarantine officers for administrative and physical checks → importer/distributor cold storage and distribution → modern retail/e-commerce fulfillment
Risks
Regulatory Compliance HighIndonesian plant-quarantine requirements for imported fresh fruit include a Phytosanitary Certificate and specific required statements (e.g., additional declaration or treatment statement). Missing or non-conforming phytosanitary documentation can trigger detention or refusal at entry, which is especially disruptive for a highly perishable product.Pre-validate the phytosanitary certificate wording (including any required statements) against Indonesian quarantine requirements before shipment; align exporter NPPO issuance and importer document checklist; run pre-alert document review ahead of arrival.
Food Safety MediumNon-compliance with Indonesia’s maximum pesticide residue limits (BMR) for fresh plant-origin foods can result in enforcement actions and market withdrawal risk.Implement supplier residue-control programs and lot-based testing using accredited laboratories; keep test documentation and ensure practices align with Indonesia’s BMR requirements for fresh plant-origin foods.
Logistics MediumAny border/clearance delay increases quality loss risk for fresh blueberries, raising the chance of shrink, claims, or rejected retail delivery windows.Use strong pre-arrival documentation controls, coordinate arrival scheduling with quarantine/cargo handlers, and maintain contingency plans for cold storage and rapid domestic distribution upon release.
Sustainability- Pesticide-residue compliance risk management for imported fresh plant-origin foods under Indonesia’s maximum residue limit (BMR) framework
FAQ
What is the key phytosanitary document for importing fresh blueberries into Indonesia?A Phytosanitary Certificate (Sertifikat Kesehatan Tumbuhan) from the country of origin (and transit, if applicable) is required for imported fresh fruit, and it must include required statements as specified under Indonesia’s plant quarantine rules.
What trade data signal indicates Indonesia is an import-dependent market for fresh blueberries?UN Comtrade data accessed via World Bank WITS for HS 081040 (fresh Vaccinium fruits including blueberries) shows Indonesia imported about USD 467.13k (42,742 kg) in 2022 and about USD 1,915.85k (137,639 kg) in 2023, indicating the market is supplied through imports.
What food-safety compliance theme is especially relevant for imported fresh blueberries sold in Indonesia?Indonesia’s National Food Agency (Badan Pangan Nasional) sets maximum pesticide residue limits (BMR) for fresh plant-origin foods in circulation, so imported fresh blueberries must be managed to comply with these residue limits.