Classification
Product TypeRaw Material
Product FormNatural (bulk or packaged)
Industry PositionPrimary Agricultural Product
Raw Material
Market
Honey in Indonesia is supplied through a mix of domestic production (including wild forest honey from Apis dorsata) and imports for the consumer market. Quality and safety expectations are anchored by Indonesia’s national honey standard SNI 3545:2013 (Madu), which defines honey and sets quality requirements. From October 18, 2024, BPJPH states halal certification obligations apply to products entering, circulating, and traded in Indonesia, making halal compliance a key market-access gate for honey. BPOM labeling rules for processed foods emphasize Indonesian-language, non-misleading labels and compliant use of claims for packaged products. UN Comtrade-derived import data shows Indonesia sources natural honey (HS 0409) from multiple origins including Argentina, Thailand, Australia, New Zealand, and Vietnam.
Market RoleDomestic producer and import market
Domestic RoleConsumer market supplied by domestic production plus imports
Specification
Primary VarietyForest (multiflora) honey associated with Apis dorsata supply chains
Physical Attributes- Organoleptic acceptance (typical honey aroma and taste) is part of the SNI honey standard scope
Compositional Metrics- SNI 3545:2013 includes physicochemical quality requirements (e.g., moisture-related and heat-damage indicators) commonly used to assess honey quality
Packaging- Packaged products marketed in Indonesia are expected to follow BPOM processed-food labeling rules (Indonesian language; non-misleading presentation)
Supply Chain
Value Chain- Forest honey harvest/collection (e.g., Apis dorsata in forest/protected-area landscapes) → aggregation (collectors/cooperatives) → handling/packaging → domestic distribution; imports enter via Indonesian importers/distributors
Risks
Regulatory Compliance HighHalal certification obligations apply to products entering, circulating, and traded in Indonesia starting October 18, 2024; non-compliance can block market access and trigger enforcement actions for honey sold in Indonesia.Confirm BPJPH halal pathway and timelines for the specific honey product (bulk vs. retail) and ensure halal certification/recognition plus compliant labeling before shipment and distribution.
Food Safety MediumHoney authenticity/adulteration and failure to meet SNI-referenced quality criteria have been identified in Indonesian market testing, raising risks of enforcement action, reputational harm, and buyer rejection.Use independent laboratory testing aligned to SNI quality parameters and implement supplier qualification plus authenticity screening for each lot.
Labeling MediumPackaged honey marketed with non-compliant Indonesian-language labeling or non-compliant claims can be flagged under BPOM labeling and claims oversight frameworks.Run a label and claims compliance review against BPOM rules before printing/launch; maintain substantiation files for any claims.
Sustainability MediumWild Apis dorsata honey supply chains tied to forest/protected-area landscapes can face sustainability scrutiny and supply variability if harvesting practices damage bee habitat or if access is restricted by conservation management.Source through trained cooperatives/managed programs where available, require sustainable-harvest protocols, and document origin and harvest practices for due diligence.
Sustainability- Forest ecosystem dependency for wild Apis dorsata honey (habitat integrity, biodiversity, and sustainable harvesting practices)
- Protected-area adjacency and conservation-linked sourcing (e.g., national park landscapes) can elevate due-diligence expectations for sustainable harvest
Labor & Social- Wild honey harvesting (Apis dorsata) involves informal/seasonal livelihoods and can require strengthened safety practices and sustainable-harvest training for honey hunters in some regions
FAQ
Is halal certification required for honey sold in Indonesia?BPJPH states that halal certification obligations apply to products entering, circulating, and traded in Indonesia starting October 18, 2024 under the halal assurance framework. For honey products intended for the Indonesian market, halal compliance should be treated as a core market-access requirement and confirmed for the specific product form and channel.
Which Indonesian standard is commonly referenced for honey quality requirements?Indonesia’s national honey standard is SNI 3545:2013 (Madu), issued under the national standards system. It is used as a key reference point for defining honey and setting quality requirements in the Indonesian market.
What are the main label compliance expectations for packaged honey in Indonesia?BPOM labeling rules for processed foods emphasize Indonesian-language labeling and prohibit misleading label information. BPOM also regulates how claims can be used on labels and in advertising, which matters for honey products marketed with health or functional claims.