Sub Product
Low-Sugar Tomato Ketchup, Organic Tomato Ketchup, Reduced-Salt Tomato Ketchup, Spicy Tomato Ketchup
Derived Products
Mumbo Sauce, Russian Dressing
Raw Materials
Fresh Tomato, Salt, Tomato Paste, White Distilled Vinegar, +1
HS Code
210320
Last Updated
2026-06-11
Key takeaways for search and sourcing teams
- Kenya Ketchup market intelligence page includes 0 premium suppliers & manufacturers.
- 5 sampled export transactions for Kenya are summarized.
- 12 export partner companies (including manufacturers) and 26 import partner companies are mapped for Ketchup in Kenya.
- Wholesale sample entries: 0; farmgate sample entries: 0.
- 0 export partner countries and 0 import partner countries are ranked.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-06-11.
Ketchup Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in Kenya
12 export partner companies are tracked for Ketchup in Kenya. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Ketchup export intelligence in Kenya, including 5 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 210320.
Scatter points are sampled from 68.8% of the full transaction dataset.
Sample Export Supplier & Manufacturer Transaction Records for Ketchup in Kenya
5 sampled Ketchup transactions in Kenya include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Ketchup sampled transaction unit prices by date in Kenya: 2025-11-25: 2.21 USD / kg, 2025-06-30: 1.80 USD / kg, 2025-06-28: 1.27 USD / kg, 2025-06-20: 1.80 USD / kg, 2025-06-20: 1.68 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | |
|---|---|---|---|---|---|
| 2025-11-25 | CLO**** ****** ******* | 2.21 USD / kg | (Kenya) | (Malawi) | |
| 2025-06-30 | PEP**** ****** ******** ******* | 1.80 USD / kg | (Kenya) | (Uganda) | |
| 2025-06-28 | TOM*** ******* | 1.27 USD / kg | (Kenya) | (Uganda) | |
| 2025-06-20 | PEP**** ****** ******** ******* | 1.80 USD / kg | (Kenya) | (Uganda) | |
| 2025-06-20 | PEP**** ****** ******** ******* | 1.68 USD / kg | (Kenya) | (Uganda) |
Top Ketchup Export Suppliers, Manufacturers, and Companies in Kenya
Review leading exporter profiles and benchmark them against 12 total export partner companies tracked for Ketchup in Kenya. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(Kenya)
Latest Export Transaction: 2026-05-11
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage ManufacturingFood ManufacturingFood PackagingOthers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
(Kenya)
Latest Export Transaction: 2026-05-11
Employee Size: 51 - 100 Employees
Sales Revenue: USD 1M - 5M
Industries: Others
Value Chain Roles: Trade
(Kenya)
Latest Export Transaction: 2026-05-11
Industries: Others
Value Chain Roles: Trade
(Kenya)
Latest Export Transaction: 2026-05-11
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Food ManufacturingFood PackagingFood Services And Drinking PlacesFood WholesalersOthers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetailTrade
(Kenya)
Latest Export Transaction: 2026-05-11
Sales Revenue: USD 1M - 5M
Industries: Food Wholesalers
Value Chain Roles: Trade
(Kenya)
Latest Export Transaction: 2026-05-11
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage ManufacturingFood ManufacturingFood Services And Drinking PlacesFood Wholesalers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
Kenya Export Partner Coverage
12 companies
Total export partner company count is a core signal of Kenya export network depth for Ketchup.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Ketchup partner concentration, capacity signals, and trade relevance in Kenya.
Annual Export Value, Volume, and Supplier Market Size for Ketchup in Kenya (HS Code 210320)
Analyze 2 years of Ketchup export volume and value in Kenya to evaluate supplier market growth, seasonality, and trade volatility.
| Year | Volume | Value |
|---|---|---|
| 2023 | 1,634,191 | 8,584,354 USD |
| 2022 | 1,277,312 | 935,661 USD |
Ketchup Import Buyer Intelligence and Price Signals in Kenya: Buyers, Demand, and Trade Partners
26 import partner companies are tracked for Ketchup in Kenya. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Import Transaction and Price Records for Ketchup in Kenya
5 sampled Ketchup import transactions in Kenya provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Ketchup sampled import transaction unit prices by date in Kenya: 2026-03-15: 1.45 USD / kg, 2025-12-09: 2.42 USD / kg, 2025-10-07: 1.72 USD / kg, 2025-08-21: 1.45 USD / kg, 2025-07-11: 1.81 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | Origin | |
|---|---|---|---|---|---|---|
| 2026-03-15 | TOM*** ******* * ****** | 1.45 USD / kg | (-) | (-) | - | |
| 2025-12-09 | SAU** ****** | 2.42 USD / kg | (-) | (-) | - | |
| 2025-10-07 | TOM*** *************** | 1.72 USD / kg | (-) | (-) | - | |
| 2025-08-21 | TOM*** ******* * ****** | 1.45 USD / kg | (-) | (-) | - | |
| 2025-07-11 | 37B** ****** ************ ******* *** ***** ****** ******* | 1.81 USD / kg | (-) | (-) | - |
Top Ketchup Buyers, Importers, and Demand Partners in Kenya
Review leading buyer profiles and compare them with 26 total import partner companies tracked for Ketchup in Kenya. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(Kenya)
Latest Import Transaction: 2026-05-11
Employee Size: Over 1000 Employees
Industries: Beverage ManufacturingFood ManufacturingFood PackagingFood Services And Drinking PlacesFood WholesalersOthers
Value Chain Roles: Distribution / WholesaleFood ManufacturingOthersRetailTrade
(Kenya)
Latest Import Transaction: 2026-05-11
Industries: Others
Value Chain Roles: Trade
(Kenya)
Latest Import Transaction: 2026-05-11
Industries: Food ManufacturingOthers
Value Chain Roles: Food Manufacturing
(Kenya)
Latest Import Transaction: 2026-05-11
Employee Size: 101 - 500 Employees
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
(Kenya)
Latest Import Transaction: 2026-05-11
Sales Revenue: USD Over 1B
Industries: Food ManufacturingFood PackagingFood Services And Drinking PlacesFood WholesalersOthers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetailTrade
(Kenya)
Latest Import Transaction: 2026-05-11
Industries: Others
Value Chain Roles: Trade
Kenya Import Partner Coverage
26 companies
Import partner company count highlights demand-side visibility for Ketchup in Kenya.
Use Supply Chain Intelligence analytics and company profiles to identify active Ketchup importers, distributors, and buyer networks in Kenya.
Annual Import Value, Volume, and Demand Size for Ketchup in Kenya (HS Code 210320)
Track 2 years of Ketchup import volume and value in Kenya to assess demand growth and market momentum.
| Year | Volume | Value |
|---|---|---|
| 2023 | 2,156,691 | 2,701,454 USD |
| 2022 | 1,724,726 | 1,981,246 USD |
Classification
Product TypeProcessed Food
Product FormShelf-stable (ambient) condiment sauce
Industry PositionConsumer Packaged Food — Condiments & Sauces
Market
Ketchup in Kenya is a mainstream shelf-stable condiment market supplied by both local manufacturers and imports. Documented Kenyan producers include Trufoods (Zesta Tomato Ketchup) with manufacturing based in Nairobi, and Njoro Canning Factory producing ketchup under its brands from Kenya’s Rift Valley. For imports, Kenya’s Pre-Export Verification of Conformity (PVoC) program administered by KEBS makes a Certificate of Conformity (CoC) a central clearance requirement for regulated goods. The EAC Common External Tariff schedule lists HS 2103.20.00 (tomato ketchup and other tomato sauces) at a 35% CET rate, making tariff and compliance planning material for extra-EAC shipments.
Market RoleDomestic consumer market with local manufacturing and imports
Domestic RoleWidely used table and cooking condiment supplied through Kenyan FMCG manufacturing and import channels
SeasonalityYear-round availability; ketchup is marketed as a shelf-stable product in Kenya.
Specification
Compositional Metrics
- Seasoned tomato sauce/ketchup is defined in Kenya Standard KS 39-3:2005 as a product derived from sound, ripe tomatoes and seasoned with ingredients such as pepper, onions, vinegar and sugar.
Packaging
- Kenyan-market tomato ketchup is sold in multiple pack sizes, including single-serve (~20 g) through bulk (up to 5 kg) formats (example: Trufoods Tomato Ketchup SKUs).
Supply Chain
Value Chain
- Kenya domestic supply: manufacturer sourcing (tomatoes and/or tomato paste inputs) → formulation/concentration with seasonings → packaging → distributor/retail supply
- Import supply: overseas manufacturing → KEBS PVoC conformity assessment and CoC issuance (where applicable) → port of entry verification/clearance → inland distribution
Temperature
- Unopened ketchup is typically handled as an ambient shelf-stable product (no cold chain required).
Shelf Life
- Shelf-stable unopened; after opening, storage instructions follow the product label and manufacturer guidance.
Freight IntensityHigh
Transport ModeMultimodal
Risks
Regulatory Compliance HighNon-compliance with Kenya’s KEBS PVoC conformity assessment requirements (including missing/invalid Certificate of Conformity where required) can delay clearance and trigger destination inspection processes/fees or entry restrictions for ketchup consignments.Classify the product to HS 2103.20.00 and confirm PVoC applicability; align product specs to applicable Kenya Standards (e.g., KS 39-3:2005); obtain a valid CoC via a KEBS-appointed conformity assessment body before shipment and pre-check documentation consistency.
Logistics MediumAs a bulky finished FMCG product, ketchup landed cost in Kenya is sensitive to freight and inland transport volatility, which can quickly erode price competitiveness versus locally manufactured alternatives.Optimize pack formats and shipment consolidation; consider local production/packing partnerships where commercially viable; maintain buffer inventory for lead-time variability.
Food Safety MediumFailure to meet Kenyan product requirements for tomato sauce/ketchup (including composition and quality expectations under Kenya Standards) can lead to non-compliance findings, rework, or market withdrawal.Run batch-level quality verification against KS 39-3:2005-aligned specifications; maintain controlled formulation records (acidity/salt/sugar balance) and retain certificates/COAs where available for importer audits.
Sustainability
- Packaging waste and recycling expectations for FMCG condiments (bottles/sachets) are a practical sustainability consideration for Kenya market access and brand acceptance.
- Some Kenyan processors publicly describe sustainability initiatives (e.g., renewable energy solutions and waste recycling systems) as part of processed-food manufacturing operations.
Standards
- FSSC 22000
FAQ
What is the most critical import compliance requirement for ketchup entering Kenya?For regulated imports, Kenya’s KEBS Pre-Export Verification of Conformity (PVoC) framework typically requires a valid Certificate of Conformity (CoC) issued by a KEBS-appointed conformity assessment body. Missing or invalid CoC can lead to clearance delays and destination inspection processes/fees.
What tariff rate does the EAC CET schedule show for tomato ketchup and other tomato sauces (HS 2103.20.00)?The EAC Common External Tariff (CET) schedule lists HS 2103.20.00 (tomato ketchup and other tomato sauces) at 35% CET. Importers should still confirm the applied rate and any applicable exemptions at the time of entry.
Which Kenyan producers are documented online for tomato ketchup sold in Kenya?Trufoods markets tomato ketchup under its Zesta sauces portfolio, and Njoro Canning Factory lists tomato ketchup within its processed-food product range and brand portfolio.
Sources
Other Ketchup Country Markets for Supplier, Manufacturer, Export, and Price Comparison from Kenya
Compare Ketchup supplier coverage, trade flows, and price benchmarks across countries related to Kenya.
All related country market pages: China, Italy, United States, United Kingdom, India, France, Netherlands, Turkiye, Germany, Spain, Canada, Mexico, Portugal, Poland, Belgium, Denmark, Egypt, Finland, United Arab Emirates, Norway, Guatemala, Sweden, Oman, Romania, Israel, Malaysia, South Africa, Austria, Botswana, Costa Rica, Russia, Thailand, Greece, El Salvador, Tanzania, Argentina, Honduras, Georgia, Paraguay, Philippines, Switzerland, Uruguay, Armenia, Colombia, Iraq, Australia, Kazakhstan, Czechia, Venezuela, Saudi Arabia, Dominican Republic, Croatia, Azerbaijan, New Zealand, Indonesia, Bosnia and Herzegovina, Uganda, Uzbekistan, Bolivia, Serbia, Chile, Turkmenistan, Moldova, Ukraine, Ivory Coast, Ireland, Lithuania, Vietnam, Nicaragua, Senegal, Bangladesh, Kuwait, Democratic Republic of the Congo, Hungary, Taiwan, Hong Kong, Morocco, Sri Lanka, Panama, South Korea, Brazil, Slovakia, Tajikistan, Andorra, Albania, Aruba, Barbados, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Bermuda, Brunei, Bahamas, Bhutan, Belize, Republic of the Congo, Cuba, Curacao, Cyprus, Ecuador, Estonia, Ethiopia, Fiji, Gabon, Ghana, Gambia, Guinea, Guyana, Iran, Iceland, Jamaica, Jordan, Japan, Kyrgyzstan, Cambodia, Laos, Lebanon, Liberia, Lesotho, Luxembourg, Latvia, Montenegro, Madagascar, Macedonia, Myanmar [Burma], Mongolia, Macao, Malta, Mauritius, Maldives, Malawi, Mozambique, Namibia, Niger, Nigeria, Nepal, Peru, Papua New Guinea, Pakistan, Qatar, Rwanda, Seychelles, Singapore, Slovenia, Swaziland, Togo, East Timor, Tunisia, Trinidad and Tobago, Saint Vincent and the Grenadines, Vanuatu, Samoa, Yemen, Zambia, Zimbabwe
Related Ketchup Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Ketchup.
Derived products: Mumbo Sauce, Russian Dressing
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