Senbei Suppliers, Trade & Prices — Market Overview 2026
Sub Product
Seaweed Wrapped Senbei, Traditional Soy Sauce Senbei
Raw Materials
Chicken Eggs, Salt, Wheat Flour
HS Code
190120
Last Updated
2026-10-29
Key takeaways for search and sourcing teams
- Senbei market coverage spans 135 countries.
- 294 exporter companies and 393 importer companies are indexed in the global supply chain intelligence network for this product.
- 797 supplier- and manufacturer-linked transactions are summarized across the top 14 countries.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-10-29.
Global Supplier & Manufacturer Transactions, Export Activity, and Price Benchmarks for Senbei
Analyze 797 supplier-linked transactions across the top 14 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Senbei.
Senbei Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Senbei to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Senbei: United States (-79.5%), Hong Kong (-46.5%), India (-37.5%).
Senbei Country-Level Supplier Transaction and Unit Price Summary
As of 2025-12, benchmark Senbei country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2026-05, countries with visible Senbei transaction unit prices: Japan (8.04 USD / kg), China (3.38 USD / kg), South Korea (2.79 USD / kg), Hong Kong (2.61 USD / kg), Vietnam (2.43 USD / kg).
See the Latest Monthly Prices by Origin
| Country | YoY Change | Transaction Count | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 | 2026-07 | 2026-08 | 2026-09 | 2026-10 | 2026-11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Japan | +8.0% | 310 | 7.99 USD / kg (2,571.9 kg) | 7.49 USD / kg (42,280.922 kg) | 4.96 USD / kg (11,122.248 kg) | 6.51 USD / kg (47,245.98 kg) | 8.60 USD / kg (3,748.402 kg) | 8.04 USD / kg (4,897.08 kg) | ||||||
| China | -26.7% | 99 | 4.77 USD / kg (11,037.1 kg) | 3.50 USD / kg (26,375.07 kg) | 2.90 USD / kg (17,864.416 kg) | 3.02 USD / kg (20,767.99 kg) | 2.26 USD / kg (22,962.17 kg) | 3.38 USD / kg (13,253.04 kg) | ||||||
| Vietnam | +12.2% | 95 | 2.95 USD / kg (8,542 kg) | 2.95 USD / kg (2,411 kg) | - (-) | 2.95 USD / kg (6,175 kg) | - (-) | 2.43 USD / kg (14,148 kg) | ||||||
| Indonesia | -0.1% | 68 | 2.65 USD / kg (4,305 kg) | - (-) | 2.65 USD / kg (137,340 kg) | 2.61 USD / kg (149,580 kg) | 2.61 USD / kg (83,100 kg) | - (-) | ||||||
| Hong Kong | -46.5% | 99 | 3.18 USD / kg (56,299 kg) | 2.80 USD / kg (44,334 kg) | 3.37 USD / kg (54,310 kg) | 2.71 USD / kg (88,744 kg) | 2.62 USD / kg (125,110 kg) | 2.61 USD / kg (44,204 kg) | ||||||
| South Korea | -32.3% | 22 | 1.41 USD / kg (1,220.7 kg) | 2.01 USD / kg (45.54 kg) | 2.01 USD / kg (67.41 kg) | - (-) | 3.58 USD / kg (58,837 kg) | 2.79 USD / kg (33,063 kg) | ||||||
| India | -37.5% | 10 | 5.20 USD / kg (2,458 kg) | 4.82 USD / kg (4.8 kg) | - (-) | 3.56 USD / kg (252 kg) | - (-) | - (-) | ||||||
| Taiwan | -14.2% | 8 | - (-) | 5.00 USD / kg (10,740 kg) | - (-) | - (-) | - (-) | - (-) | ||||||
| United States | -79.5% | 2 | - (-) | - (-) | - (-) | - (-) | - (-) | - (-) | ||||||
| Thailand | +15.9% | 33 | 4.72 USD / kg (20,200 kg) | 5.23 USD / kg (35,350 kg) | 4.37 USD / kg (25,250 kg) | - (-) | - (-) | - (-) |
Senbei Global Supply Chain Coverage
687 companies
294 exporters and 393 importers are mapped for Senbei.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Senbei, benchmark reach, and prioritize outreach by market.
Senbei Export Supplier & Manufacturer Intelligence, Trade Flows, and Price Signals
294 exporter companies are mapped in Tridge Supply Chain Intelligence for Senbei. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Senbei Top Exporters, Manufacturers, and Supplier Profiles
Review leading exporter profiles while benchmarking against 294 total exporter companies in the Senbei supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Indonesia)
Latest Export Transaction: 2026-09-28
Recently Export Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing, Trade
Exporting Countries: China, Germany, United Kingdom, Belgium, United States, South Korea
Supplying Products: Senbei, Fried Shrimp Snack, Artisan Crisps +4
(Taiwan)
Latest Export Transaction: 2026-02-20
Recently Export Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
Exporting Countries: United States, South Korea
Supplying Products: Senbei, Standard Biscuits & Cookies, Scorched Rice +5
(Hong Kong)
Latest Export Transaction: 2026-08-29
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 1M - 5M
Industries: Others
Value Chain Roles: Trade
Exporting Countries: United States
Supplying Products: Rice Crackers, Flavored Ready-to-Drink Milkshake, Senbei +5
(Indonesia)
Latest Export Transaction: 2026-09-29
Recently Export Partner Companies: 12
Employee Size: Over 1000 Employees
Industries: Beverage Manufacturing, Food Manufacturing, Food Services And Drinking Places
Value Chain Roles: Distribution / Wholesale, Food Manufacturing, Retail, Trade
Exporting Countries: Australia, Nigeria, Taiwan, Denmark, New Zealand, China, Germany, United Kingdom, Netherlands, South Korea
Supplying Products: Fried Shrimp Snack, Artisan Crisps, Senbei +5
(Vietnam)
Latest Export Transaction: 2026-08-19
Recently Export Partner Companies: 1
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging
Value Chain Roles: Food Manufacturing, Trade
Exporting Countries: Taiwan, China, United States, Vietnam, Thailand, Singapore, Hong Kong
Supplying Products: Rice Cakes, Rice Crackers, Senbei +5
(Japan)
Latest Export Transaction: 2026-10-20
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging, Food Services And Drinking Places
Value Chain Roles: Distribution / Wholesale, Food Manufacturing, Trade
Exporting Countries: Philippines, Kazakhstan, Uzbekistan, Russia, South Korea
Supplying Products: Senbei, Green Tea, Matcha +2
See the full picture in Tridge Eye: full price and trade history · 725,009+ company profiles
Senbei Global Exporter Coverage
294 companies
Exporter company count is a key signal for Senbei supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Senbei opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Top Exporting Countries for Senbei (HS Code 190120) in 2024
For Senbei in 2024, compare export volume and value across the top 10 supplier countries to map core supply structure.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | Canada | 978,026,598 kg | 4,631,125,049.877 USD |
| 2 | Germany | 1,559,011,688.746 kg | 4,445,156,875.146 USD |
| 3 | Italy | 621,065,192 kg | 2,978,195,582.263 USD |
| 4 | United States | 913,367,827 kg | 2,799,083,504 USD |
| 5 | Belgium | 683,709,950.754 kg | 2,380,670,127.682 USD |
| 6 | Poland | 627,878,703.389 kg | 1,870,930,975 USD |
| 7 | Netherlands | 547,068,642 kg | 1,851,501,759.447 USD |
| 8 | Mexico | 488,990,422 kg | 1,409,124,992 USD |
| 9 | United Kingdom | 208,322,013.528 kg | 844,641,623.228 USD |
| 10 | Malaysia | 235,353,992.64 kg | 753,075,403.179 USD |
Senbei Export Trade Flow and Partner Country Summary
Track Senbei exporter-to-importer flows by value, volume, and share to uncover high-potential export routes.
Tridge Ark · Sourcing Feasibility Check
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Senbei Import Buyer Intelligence, Demand Signals, and Price Benchmarks
393 importer companies are mapped for Senbei demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Senbei Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 393 total importer companies tracked for Senbei. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(South Korea)
Latest Import Transaction: 2026-09-28
Recently Import Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: United States, Vietnam
(South Korea)
Latest Import Transaction: 2026-02-09
Recently Import Partner Companies: 1
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage Manufacturing, Food Manufacturing
Value Chain Roles: Ecuador, Uzbekistan, Argentina, Russia, Peru, Philippines, Vietnam, United States, Kazakhstan, India
(South Korea)
Latest Import Transaction: 2026-02-20
Recently Import Partner Companies: 1
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging
Value Chain Roles: Philippines
(United States)
Latest Import Transaction: 2026-02-27
Recently Import Partner Companies: 1
Employee Size: 51 - 100 Employees
Sales Revenue: USD 5M - 10M
Industries: Food Manufacturing, Others
Value Chain Roles: Peru, Mexico
(South Korea)
Latest Import Transaction: 2026-10-20
Recently Import Partner Companies: 1
Industries: Food Manufacturing, Food Services And Drinking Places
Value Chain Roles: -
(Philippines)
Latest Import Transaction: 2026-07-31
Recently Import Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 5M - 10M
Industries: Beverage Manufacturing, Food Manufacturing, Food Packaging, Food Services And Drinking Places, Food Wholesalers
Value Chain Roles: -
See the full picture in Tridge Eye: full price and trade history · 725,009+ company profiles
Global Importer Coverage
393 companies
Importer company count highlights the current depth of demand-side visibility for Senbei.
Use Supply Chain Intelligence analytics and company profiles to identify active Senbei buyers, compare partner density by country, and refine GTM priorities.
Top Import Demand Countries for Senbei (HS Code 190120) in 2024
For Senbei in 2024, compare import volume and value across the top 10 demand countries to identify priority markets.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United States | 1,862,842,408.305 kg | 8,291,931,480 USD |
| 2 | United Kingdom | 824,899,118.439 kg | 3,216,940,311.576 USD |
| 3 | Germany | 743,775,967.657 kg | 2,279,000,946.408 USD |
| 4 | Canada | 511,899,807.581 kg | 2,011,244,015.979 USD |
| 5 | Netherlands | 737,658,713 kg | 1,727,099,853.88 USD |
| 6 | Belgium | 421,309,755.35 kg | 1,259,216,186.333 USD |
| 7 | Italy | 366,994,551 kg | 1,136,947,355.799 USD |
| 8 | Australia | 195,606,745.859 kg | 866,293,239.02 USD |
| 9 | Spain | 303,656,802.576 kg | 845,992,190.209 USD |
| 10 | Poland | 253,922,384.102 kg | 827,182,828 USD |
Senbei Import Trade Flow and Origin Country Summary
Analyze Senbei origin-to-destination trade flows by value, volume, and share to monitor demand-side sourcing channels.
Tridge Ark · Export Feasibility Check
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Classification
Product TypeProcessed Food
Product FormShelf-stable packaged
Industry PositionConsumer Packaged Food (Snack)
Market
Senbei (Japanese rice crackers) are a shelf-stable snack product with global trade anchored by Japanese manufacturing traditions and brands, alongside growing overseas production of similar rice-cracker formats for ethnic and specialty snack channels. Demand is concentrated in Japan’s domestic market, with international sales typically serving Japanese/Asian diaspora consumers and broader “Japanese snack” assortments in premium retail and e-commerce. Supply is generally year-round because production is factory-based, but cost and availability are sensitive to rice input markets and to packaging and logistics constraints. Product differentiation in trade is driven by flavor profiles (e.g., soy sauce, seaweed, sesame), texture (baked vs. fried), and packaging that protects crispness from humidity and oxidation.
Major Producing Countries
- JapanOrigin category with extensive domestic manufacturing capacity and branded export supply.
Major Exporting Countries
- JapanKey branded export origin for Japanese snack assortments and specialty retail channels.
Supply Calendar
- Japan:Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, DecYear-round manufacturing; availability driven more by rice input costs, factory capacity, and logistics than by harvest seasonality.
Specification
Major VarietiesShoyu (soy sauce) senbei, Shio (salt) senbei, Nori (seaweed) senbei, Goma (sesame) senbei, Zarame (sugar-coated) senbei, Arare/okaki (small rice crackers; often grouped with senbei in trade assortments)
Physical Attributes
- Crisp, low-moisture texture; quality degrades with humidity uptake
- Baked/toasted surface with seasoning adhesion (soy sauce glaze, salt, seaweed, spice blends)
- Thickness and density vary by style (thin/light vs. thick/crunchy), affecting breakage and bite
Compositional Metrics
- Moisture and water-activity control are central to crispness retention during distribution
- Salt level and seasoning loading are common buyer specification points for flavored variants
- Oil content varies materially between baked and fried variants, influencing rancidity risk and shelf-life management
Packaging
- Moisture- and oxygen-barrier pouches (often metallized films) to protect crispness and flavor
- Nitrogen flushing and/or oxygen absorbers used in some supply chains to reduce oxidation
- Inner trays or partitions used for breakage reduction in premium assortments and gift packs
ProcessingBaked/toasted and fried variants require different oxidative-stability controls (e.g., antioxidant strategy and oxygen management)Seasoning/glaze application requires consistent surface drying to prevent stickiness and preserve crunch
Supply Chain
Value Chain
- Rice (or rice flour) preparation -> dough/masa formation -> shaping/cutting -> drying -> baking/toasting (or frying) -> seasoning/glazing -> cooling -> packaging with barrier protection -> ambient distribution
Demand Drivers
- Core domestic consumption in Japan and gifting/assortment culture for shelf-stable snacks
- Export demand through specialty importers, Asian grocery, and e-commerce “Japanese snack” assortments
- Preference for distinct umami-forward flavors (soy sauce/seaweed/sesame) and crisp texture
Temperature
- Ambient distribution is typical; avoid heat exposure that accelerates flavor volatility and oxidation (especially fried variants)
- Humidity control is critical to prevent loss of crispness and textural defects
Atmosphere Control
- Oxygen management (nitrogen flushing and/or oxygen absorbers) can reduce oxidation and support longer shelf life for seasoned products
Shelf Life
- Shelf-stable when sealed in appropriate barrier packaging; post-opening quality declines quickly if exposed to humidity
- Fried and high-fat seasoned variants are more sensitive to oxidative rancidity than plain baked styles
Risks
Climate and Input Supply HighSenbei supply and pricing are highly sensitive to rice input availability and costs; climate-driven rice yield shocks and policy interventions that affect rice markets can tighten inputs, raise costs, and disrupt contract pricing for rice-based snack manufacturers.Diversify rice sourcing where feasible (including approved variety substitutes), use forward purchasing/hedging policies, and maintain safety stocks for key inputs and packaging materials.
Quality Degradation MediumHumidity exposure during storage and distribution can quickly degrade crispness and drive consumer rejection, especially in open/close retail formats and long export chains.Use validated moisture-barrier packaging, desiccant/oxygen-control systems where appropriate, and humidity-controlled warehousing with clear post-opening handling guidance.
Food Safety and Allergens MediumCommon formulations may include major allergens (e.g., wheat/soy from soy sauce, sesame), and cross-contact risks increase in multi-flavor lines; non-compliance with allergen labeling requirements can trigger recalls or import detentions.Implement robust allergen management (segregation, validated cleaning, label verification) aligned with HACCP/ISO 22000-type systems and destination-market labeling rules.
Oxidation and Rancidity MediumFried and heavily seasoned variants can develop off-flavors from lipid oxidation during extended ambient storage, particularly if oxygen-barrier performance is insufficient or seals fail.Control oil quality and seasoning fats, validate oxygen transmission rates for packaging, and consider nitrogen flushing/oxygen absorbers for oxidation-sensitive SKUs.
Regulatory Compliance MediumAdditive permissions and labeling rules vary by destination market; mismatches in permitted additives, claim language, or labeling format can block shipments or require rework for export.Maintain destination-specific formulation/label dossiers and align additive use with Codex guidance and local regulations before production runs for export.
Sustainability
- Upstream rice cultivation is associated with greenhouse-gas emissions (notably methane from flooded systems), making ingredient sourcing and footprint accounting relevant for rice-based snacks
- Multilayer flexible packaging used for moisture/oxygen barrier performance can be difficult to recycle, creating packaging-waste scrutiny in many import markets
FAQ
How is senbei typically manufactured for export markets?Export-oriented senbei are commonly made by forming rice-based dough, shaping and drying it, then baking/toasting (or sometimes frying), applying seasoning or soy-sauce glaze, cooling, and packaging in moisture- and oxygen-barrier materials to preserve crispness during ambient distribution.
Why does senbei lose its crispness after opening?Senbei are low-moisture products, and exposure to humidity allows the crackers to absorb water from the air, which softens the texture; resealable packaging and dry storage help slow this quality loss.
What are common formulation and labeling concerns for senbei in global trade?Many variants use soy sauce-based seasonings and may contain allergens such as wheat, soy, and sesame; exporters typically rely on allergen controls and accurate destination-market labeling to reduce recall and import-compliance risks.
Sources
Senbei Country Coverage for Suppliers, Manufacturers, Export Flows, and Prices
Explore country-level Senbei market pages for supplier coverage, trade flows, and price benchmarks.
United States
Canada
Germany
United Kingdom
Italy
Belgium
Netherlands
Poland
Mexico
Japan
China
Hong Kong
Vietnam
Indonesia
Thailand
Philippines
All country market pages: South Korea, Australia, Colombia, Spain, India, Malaysia, Taiwan, Sri Lanka, Chile, Brazil, Costa Rica, Singapore, United Arab Emirates, Bolivia, France, Norway, Turkiye, Bahrain, Denmark, New Zealand, Cambodia, Kazakhstan, Mongolia, Austria, Switzerland, Ireland, Sweden, Czechia, Greece, Portugal, Argentina, Romania, Saudi Arabia, Hungary, Nicaragua, Slovakia, Bulgaria, Finland, Guatemala, Croatia, Paraguay, Lithuania, Israel, Kuwait, El Salvador, Estonia, Nigeria, Honduras, Oman, Slovenia, Serbia, Luxembourg, Latvia, Peru, South Africa, Qatar, Morocco, Andorra, Albania, Armenia, Azerbaijan, Bosnia and Herzegovina, Barbados, Burkina Faso, Burundi, Benin, Bermuda, Brunei, Bahamas, Botswana, Belize, Democratic Republic of the Congo, Ivory Coast, Cuba, Cyprus, Dominican Republic, Ecuador, Egypt, Ethiopia, Fiji, Gabon, Gambia, Iran, Iceland, Jamaica, Jordan, Kenya, Kyrgyzstan, Laos, Liberia, Lesotho, Moldova, Montenegro, Madagascar, Macedonia, Myanmar [Burma], Macao, Malta, Mauritius, Maldives, Malawi, Mozambique, Namibia, Niger, Nepal, Panama, Pakistan, Senegal, Swaziland, Togo, Tunisia, Tanzania, Ukraine, Uganda, Uruguay, Uzbekistan, Saint Vincent and the Grenadines, Zambia, Zimbabwe
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Related Senbei Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Senbei.
Sub products: Seaweed Wrapped Senbei, Traditional Soy Sauce Senbei
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