Parent Product
Custard Powder
HS Code
210690
Last Updated
2026-06-01
Key takeaways for search and sourcing teams
- Vanilla Custard Powder market coverage spans 138 countries.
- 44 exporter companies and 69 importer companies are indexed in the global supply chain intelligence network for this product.
- 112 supplier- and manufacturer-linked transactions are summarized across the top 10 countries.
- 0 premium suppliers & manufacturers and 0 catalog items are currently listed.
- Wholesale sample entries: 0; farmgate sample entries: 0.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-06-01.
Global Supplier & Manufacturer Transactions, Export Activity, and Price Benchmarks for Vanilla Custard Powder
Analyze 112 supplier-linked transactions across the top 10 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Vanilla Custard Powder.
Vanilla Custard Powder Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Vanilla Custard Powder to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Vanilla Custard Powder: India (+41.1%), Mexico (-39.1%), United States (-11.4%).
Vanilla Custard Powder Country-Level Supplier Transaction and Unit Price Summary
As of 2025-07, benchmark Vanilla Custard Powder country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-12, countries with visible Vanilla Custard Powder transaction unit prices: South Africa (3.14 USD / kg), Hong Kong (3.07 USD / kg), Sri Lanka (2.90 USD / kg), India (2.89 USD / kg), United States (2.21 USD / kg), 1 more countries.
| Country | YoY Change | Transaction Count | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| India | +41.1% | 33 | - (-) | - (-) | 2.29 USD / kg (171 kg) | 6.22 USD / kg (170.5 kg) | 2.35 USD / kg (1,829 kg) | 2.89 USD / kg (61.5 kg) | ||||||
| Pakistan | -8.0% | 2 | - (-) | - (-) | 2.51 USD / kg (9.6 kg) | - (-) | - (-) | - (-) | ||||||
| South Africa | +3.0% | 16 | - (-) | 3.47 USD / kg (191.19 kg) | 3.08 USD / kg (13.62 kg) | 3.37 USD / kg (132.1 kg) | 3.23 USD / kg (37.12 kg) | 3.14 USD / kg (391.7 kg) | ||||||
| Panama | - | 1 | - (-) | - (-) | - (-) | - (-) | - (-) | - (-) | ||||||
| United States | -11.4% | 49 | 4.80 USD / kg (266.37 kg) | 6.37 USD / kg (74.02 kg) | 6.52 USD / kg (396.96 kg) | - (-) | 2.07 USD / kg (815.94 kg) | 2.21 USD / kg (1,229.82 kg) | ||||||
| Sri Lanka | -0.0% | 7 | 3.03 USD / kg (72 kg) | - (-) | 2.89 USD / kg (30 kg) | 2.90 USD / kg (80 kg) | - (-) | 2.90 USD / kg (35 kg) | ||||||
| Mexico | -39.1% | 1 | - (-) | - (-) | - (-) | - (-) | - (-) | 1.80 USD / kg (400 kg) | ||||||
| Hong Kong | - | 1 | - (-) | - (-) | - (-) | - (-) | - (-) | 3.07 USD / kg (369.05 kg) | ||||||
| Jordan | - | 1 | - (-) | - (-) | - (-) | - (-) | 3.13 USD / kg (17,720 kg) | - (-) | ||||||
| Lebanon | - | 1 | - (-) | - (-) | - (-) | - (-) | - (-) | - (-) |
Vanilla Custard Powder Global Supply Chain Coverage
113 companies
44 exporters and 69 importers are mapped for Vanilla Custard Powder.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Vanilla Custard Powder, benchmark reach, and prioritize outreach by market.
Vanilla Custard Powder Export Supplier & Manufacturer Intelligence, Trade Flows, and Price Signals
44 exporter companies are mapped in Tridge Supply Chain Intelligence for Vanilla Custard Powder. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Vanilla Custard Powder Top Exporters, Manufacturers, and Supplier Profiles
Review leading exporter profiles while benchmarking against 44 total exporter companies in the Vanilla Custard Powder supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Turkiye)
Latest Export Transaction: 2026-05-01
Employee Size: 1 - 10 Employees
Industries: Others
Value Chain Roles: Logistics
Exporting Countries: Russia
Supplying Products: Instant Noodles, Custard Powder, Vanilla Custard Powder
(India)
Latest Export Transaction: 2026-05-01
Industries: Others
Value Chain Roles: Trade
Exporting Countries: Bahrain
Supplying Products: Instant Custard Mix, Custard Powder, Corn Flour +2
(Guatemala)
Latest Export Transaction: 2026-05-01
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage ManufacturingFood ManufacturingFood PackagingFood Services And Drinking PlacesFood Wholesalers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetailTrade
Exporting Countries: Nicaragua, Panama, Costa Rica
Supplying Products: Barley Malt Extract, Corn Starch, Baking Mix +5
(India)
Latest Export Transaction: 2026-05-01
Industries: Food PackagingFood WholesalersOthers
Value Chain Roles: Distribution / WholesaleOthersTrade
Exporting Countries: Angola
Supplying Products: Custard Powder, Flavored Powdered Dessert Mix, Crème Caramel +5
(Indonesia)
Latest Export Transaction: 2026-05-01
Industries: Freight Forwarding And Intermodal
Value Chain Roles: Distribution / WholesaleLogistics
Exporting Countries: Vietnam
Supplying Products: Caramel I – Plain Caramel, Whipped Dessert Powder, Baking Mix +5
(India)
Latest Export Transaction: 2026-05-01
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Beverage ManufacturingFood ManufacturingFood Services And Drinking PlacesOthers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
Exporting Countries: United Arab Emirates
Supplying Products: Corn Starch, Corn Flakes Breakfast Cereal, Flavored Powdered Dessert Mix +5
Vanilla Custard Powder Global Exporter Coverage
44 companies
Exporter company count is a key signal for Vanilla Custard Powder supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Vanilla Custard Powder opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Top Exporting Countries for Vanilla Custard Powder (HS Code 210690) in 2024
For Vanilla Custard Powder in 2024, compare export volume and value across the top 10 supplier countries to map core supply structure.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United States | 674,243,494 kg | 6,469,815,386 USD |
| 2 | Germany | 790,367,772.638 kg | 5,761,192,189.411 USD |
| 3 | Netherlands | 782,775,336.186 kg | 4,255,100,444.355 USD |
| 4 | Italy | 342,850,603 kg | 2,308,614,551.513 USD |
| 5 | Poland | 310,101,611.936 kg | 2,065,385,493 USD |
| 6 | United Kingdom | 172,026,138.082 kg | 1,739,697,899.943 USD |
| 7 | Canada | 300,088,143.309 kg | 1,451,164,229.555 USD |
| 8 | Spain | 217,030,586.158 kg | 1,272,971,935.094 USD |
| 9 | Hong Kong | 34,765,689 kg | 1,254,214,635.115 USD |
| 10 | Belgium | 321,269,176.075 kg | 1,154,850,137.918 USD |
Vanilla Custard Powder Export Trade Flow and Partner Country Summary
Track Vanilla Custard Powder exporter-to-importer flows by value, volume, and share to uncover high-potential export routes.
Vanilla Custard Powder Import Buyer Intelligence, Demand Signals, and Price Benchmarks
69 importer companies are mapped for Vanilla Custard Powder demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Vanilla Custard Powder Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 69 total importer companies tracked for Vanilla Custard Powder. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(United Arab Emirates)
Latest Import Transaction: 2026-05-01
Industries: Food PackagingFood WholesalersOthers
Value Chain Roles: -
(United States)
Latest Import Transaction: 2025-11-14
Employee Size: 1 - 10 Employees
Sales Revenue: USD 1M - 5M
Industries: Food Wholesalers
Value Chain Roles: -
(Pakistan)
Latest Import Transaction: 2025-12-23
Employee Size: 501 - 1000 Employees
Industries: Food ManufacturingFood WholesalersOnline Retail And Fulfillment
Value Chain Roles: -
(United Arab Emirates)
Latest Import Transaction: 2025-06-19
Industries: Food PackagingFood Wholesalers
Value Chain Roles: -
(Kazakhstan)
Latest Import Transaction: 2026-05-01
Industries: Others
Value Chain Roles: -
(Pakistan)
Latest Import Transaction: 2026-05-01
Employee Size: 501 - 1000 Employees
Sales Revenue: USD 50M - 100M
Industries: Food ManufacturingFood WholesalersOnline Retail And Fulfillment
Value Chain Roles: -
Global Importer Coverage
69 companies
Importer company count highlights the current depth of demand-side visibility for Vanilla Custard Powder.
Use Supply Chain Intelligence analytics and company profiles to identify active Vanilla Custard Powder buyers, compare partner density by country, and refine GTM priorities.
Top Import Demand Countries for Vanilla Custard Powder (HS Code 210690) in 2024
For Vanilla Custard Powder in 2024, compare import volume and value across the top 10 demand countries to identify priority markets.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United States | 898,294,665 kg | 6,939,916,965 USD |
| 2 | Germany | 497,582,839.804 kg | 2,788,193,480.488 USD |
| 3 | Netherlands | 443,881,375.327 kg | 2,109,739,474.198 USD |
| 4 | South Korea | 131,912,738.881 kg | 2,069,463,917 USD |
| 5 | Canada | 289,083,525.347 kg | 2,024,840,474.139 USD |
| 6 | Australia | 215,109,345.031 kg | 1,590,088,341.888 USD |
| 7 | Hong Kong | 116,392,590 kg | 1,489,807,508.206 USD |
| 8 | Italy | 193,817,560 kg | 1,153,123,141.034 USD |
| 9 | Philippines | 255,916,999.19 kg | 1,120,565,768 USD |
| 10 | Spain | 212,062,233.467 kg | 1,083,953,538.5 USD |
Vanilla Custard Powder Import Trade Flow and Origin Country Summary
Analyze Vanilla Custard Powder origin-to-destination trade flows by value, volume, and share to monitor demand-side sourcing channels.
Classification
Product TypeProcessed Food
Product FormPowder
Industry PositionValue-Added Food Preparation
Market
Vanilla custard powder is a shelf-stable, starch-based dessert preparation traded globally as a dry mix for rapid custard-making and as a functional thickener in home baking and foodservice. Manufacturing is typically based on dry blending and packing in consumer and industrial formats, enabling long-distance trade without cold-chain dependence. Market dynamics are influenced by input quality and labeling choices (e.g., natural vanilla vs. vanillin; permitted colors/flavors), with formulation and compliance requirements varying by destination market. Where natural vanilla is used, upstream exposure to vanilla-bean supply concentration and price volatility can materially affect costs, availability, and authenticity risk.
Specification
Major VarietiesNatural-vanilla flavored custard powder (uses vanilla extract/vanilla-derived flavor), Vanillin-flavored custard powder (nature-identical or synthetic flavor), Reduced-sugar / no-added-sugar variants (sweetener-based), Gluten-free variants (where starch source and cross-contact controls support claim)
Physical Attributes
- Free-flowing, fine powder (typically pale yellow) designed to disperse before heating
- Thickening occurs through starch gelatinization during cooking, producing a smooth custard texture when correctly prepared
Compositional Metrics
- Moisture control is critical to prevent caking and preserve flowability during storage
- Blend uniformity is critical for consistent thickening performance and flavor/color dosing
Packaging
- Retail cartons or sachets with inner moisture barrier for consumer use
- Foodservice/industrial bags with inner liners for bulk handling and portioning
ProcessingFormulated for predictable viscosity development upon heating; performance depends on starch type, particle dispersion, and cooking profile
Supply Chain
Value Chain
- Ingredient sourcing (food starch, sugar/sweeteners, flavors, colors) -> incoming QA -> sieving/screening -> dry blending -> metal control -> packaging -> palletization -> ambient distribution
Demand Drivers
- Convenience and speed of preparation for desserts and baking applications
- Use as a functional thickener in household and foodservice dessert preparation
- Private-label and branded packaged-dessert mix availability through modern retail and e-commerce
Temperature
- Ambient logistics; protect from heat and humidity to maintain flavor integrity and prevent moisture pickup/caking
Shelf Life
- Generally long shelf life when kept dry and sealed; moisture ingress is the primary driver of caking and quality loss
Risks
Flavor Input Concentration HighFor formulations positioned as using natural vanilla, supply is exposed to concentrated vanilla-bean production and high price volatility, which can disrupt availability, drive abrupt reformulation (e.g., shift to vanillin), and increase authenticity/adulteration risk in upstream supply chains.Define a clear flavoring policy (natural vanilla vs. vanillin), implement supplier verification and authenticity testing where applicable, and maintain approved alternates with transparent labeling plans.
Food Safety MediumDry-blended powders can be vulnerable to contamination events (including pathogens in low-moisture foods) and to foreign-material hazards; failures can trigger recalls across multiple markets due to wide distribution and long shelf life.Use HACCP-based controls for low-moisture food manufacturing, robust supplier approval, environmental monitoring where relevant, and validated foreign-material controls (sieves, magnets, metal detection).
Regulatory Compliance MediumPermitted additives (colors, flavors, sweeteners) and labeling rules differ by jurisdiction; non-aligned formulations or claims (e.g., gluten-free, natural flavor, allergen statements) can cause border rejections or relabeling costs.Maintain region-specific compliant recipes and label libraries, cross-check additive permissions against Codex and national regulations, and audit claim substantiation and allergen controls.
Sustainability
- Traceability and sustainable sourcing expectations for natural vanilla inputs (smallholder-based supply chains in key producing countries)
- Packaging footprint for sachets, liners, and cartons used in high-volume dry-mix distribution
Labor & Social
- Smallholder livelihood exposure in vanilla-growing regions to price volatility and contracting practices where natural vanilla is used
FAQ
What is vanilla custard powder typically made from?It is typically a dry blend built around food starch (for thickening), sweetening ingredients, vanilla flavoring (natural vanilla and/or vanillin), and often a yellow color system. Exact recipes vary by brand and destination-market additive and labeling rules.
Why is vanilla a key risk factor for vanilla custard powder?When products use natural vanilla positioning, the formulation becomes exposed to concentrated vanilla-bean supply and high price volatility, which can force reformulation, create availability constraints, and increase upstream authenticity risk. Manufacturers often mitigate this by defining clear flavoring policies and qualifying alternative compliant formulations.
Does custard powder contain eggs or dairy?Custard powder thickens primarily through starch and does not require eggs to function as a custard base, but some formulations may include dairy-derived ingredients or carry allergen cross-contact statements. The definitive answer depends on the specific product label and the manufacturer’s allergen controls.
Sources
Vanilla Custard Powder Country Coverage for Suppliers, Manufacturers, Export Flows, and Prices
Explore country-level Vanilla Custard Powder market pages for supplier coverage, trade flows, and price benchmarks.
United States
France
South Korea
United Kingdom
South Africa
United Arab Emirates
Singapore
Germany
Netherlands
Sweden
China
Guatemala
All country market pages: United States, France, South Korea, United Kingdom, South Africa, United Arab Emirates, Singapore, Germany, Netherlands, Sweden, China, Guatemala, Italy, Norway, Costa Rica, Poland, Canada, Fiji, Spain, Nepal, Thailand, Belgium, Hong Kong, Austria, Denmark, Panama, Australia, Malaysia, El Salvador, Czechia, Japan, Saudi Arabia, New Zealand, Vietnam, Switzerland, India, Turkiye, Indonesia, Brazil, Hungary, Oman, Mexico, Slovakia, Ireland, Israel, Romania, Slovenia, Greece, Lithuania, Portugal, Bulgaria, Egypt, Colombia, Honduras, Croatia, Chile, Pakistan, Kazakhstan, Luxembourg, Jordan, Ukraine, Bahrain, Peru, Myanmar [Burma], Finland, Andorra, Albania, Armenia, Argentina, Azerbaijan, Bosnia and Herzegovina, Barbados, Bangladesh, Burkina Faso, Burundi, Benin, Bermuda, Brunei, Bolivia, Bahamas, Botswana, Belize, Democratic Republic of the Congo, Ivory Coast, Cuba, Cyprus, Dominican Republic, Ecuador, Estonia, Ethiopia, Gabon, Georgia, Gambia, Iran, Iceland, Jamaica, Kenya, Kyrgyzstan, Cambodia, Kuwait, Laos, Lebanon, Sri Lanka, Liberia, Lesotho, Latvia, Morocco, Moldova, Montenegro, Madagascar, Macedonia, Mongolia, Macao, Malta, Mauritius, Maldives, Malawi, Mozambique, Namibia, Niger, Nigeria, Nicaragua, Philippines, Paraguay, Qatar, Serbia, Russia, Senegal, Swaziland, Togo, Tunisia, Tanzania, Uganda, Uruguay, Uzbekistan, Saint Vincent and the Grenadines, Zambia, Zimbabwe
Related Vanilla Custard Powder Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Vanilla Custard Powder.
Parent product: Custard Powder
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