Retail Intelligence Mini Report: Chips/Cookies/Crackers

Market Trends: Germany's cookies and crackers market is heavily influenced by a preference for premium and organic products, with prices typically ranging from USD 4 to USD 7 per 100 grams (g). Consumers in Germany are drawn to brands that emphasize sustainability and transparency, such as Knoppers and IronMaxx, which align with their demand for clean-label goods. For companies aiming to enter this market, focusing on high-quality ingredients and eco-friendly production methods is key to capturing consumer interest.

Noteworthy Products: Knoppers Filled Waffle Slices with Milk Cream and Nougat Cream Filling (600g) in the German market stood out as a snack that combines the indulgence of hazelnut and milk cream with the crispness of a waffle, offering a unique texture and flavor experience. As a classic German snack since 1983, Knoppers are known for their quality and consistency, appealing to those who appreciate traditional European treats.

Industry News: British candy maker Swizzels has introduced a limited-edition Squashies Love Hearts for Valentine's Day. Sold in cases of 12, the sweets combine Squashies' soft texture with the classic Love Hearts messages and come in 120g bags. Each foam sweet features a fun message or emoji and retains the traditional Love Hearts flavors like pineapple, lime, blackcurrant, lemon, cherry, and orange. As part of a broader Valentine's campaign, the launch builds on the popularity of Swizzels' Giant Love Hearts rolls, a top-selling Valentine's product. The launch is part of a broader campaign featuring national research that explores how love and Valentine's Day have evolved and examines how people express and seek love have changed over the years.