Retail Intelligence Report: Butter/Margarine

Market Trends: Butter packaging sizes and formats differ across countries, reflecting varying local consumer preferences. For example, smaller quantities packaged in sets are favored in Japan and South Korea, showing consumers’ intent to maintain butter’s freshness and waste management. In contrast, United States (US) consumers prefer larger quantities, often in the form of butter sticks, which provide convenience and precise measurements for cooking and baking. These variations highlight the importance of tailoring packaging to meet the specific needs of each market.

Noteworthy Product: In Japan, Miyoshi Oil & Fat Ready-to-Use Butter for Sprinkling was a prominent product. It appealed to busy customers seeking quick flavor enhancements. The sprinkle format allows for a buttery taste to be added instantly to dishes like toast and pasta.

Country of Origin Cross-Country Analysis: Most countries feature a mix of domestic and imported butter products. However, domestically-produced butter dominates in Japan, Italy, and Australia. This trend is likely driven by the high quality and stringent safety standards of local products, particularly in Japan.