"10-Point Weekly" Comprehensive Overview of Liquor Industry News | Soliciting Opinions on Group Standard for "Multi-Grain Low-Degree Fragrant Baijiu"; Wuliangye Accelerates Youth-Oriented Product Development; Yanjing Beer Implements "Beer + Beverage" Strategy

Published Jun 15, 2025

Tridge summary

Draft Proposal for "Multi-Grain Low-Degree Intense Fragrance-Type Baijiu" Seeks Public Opinion

Recently, the China Alcoholic Drinks Association issued a notice, publicly soliciting opinions on the group standard for "Multi-Grain Low-Degree Intense Fragrance-Type Baijiu" to respond to the national advocacy for low-degree baijiu development, meet consumers' urgent demand for high-quality, low-degree baijiu, adapt to international low-degree liquor consumption trends, and standardize quality requirements for low-degree baijiu products.

02

Wine "Chuang Shu Cup" Skills Competition Opens

On the afternoon of June 9, the first national wine industry "Chuang Shu Cup" workers' professional skills competition opened in Ningxia's Minning Town. The competition was jointly hosted by the China Financial Trade Light Industry, Tobacco Workers' Union, China Light Industry Association, China Alcoholic Drinks Association, and Ningxia Hui Autonomous Region Federation of Trade Unions.

03

Renhuai Promotes "Sauce-Flavor Liquor" Going Overseas Breakthrough

On June 6, the Renhuai Municipal Party Committee Standing Committee held an (expanded) meeting. The meeting emphasized continuously improving internal and external opening levels, increasing publicity and promotion efforts for core production areas, product brands, and local baijiu enterprises to achieve substantial breakthroughs in "sauce-flavor liquor" going overseas; deepening exchange cooperation, industrial collaboration, and cultural tourism promotion with regions like the Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Chengdu-Chongqing Economic Circle, to fully promote the Renhuai Economic Development Zone's construction as a national-level economic and technological development zone.

04

UMEET Appears at International MCN Conference

Recently, the 2025 Shanghai International MCN Conference with the theme "Creating Boundless, Enhancing Live Streaming Economy with Global Coordinates" grandly opened at the Shanghai Cross-Border Procurement Exhibition Center. Moutai Ecological Agriculture Company brought its strategic new product—UMEET Blueberry Sparkling Wine, with its differentiated positioning

Original content

Draft Proposal for "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" Seeks Public Opinion Recently, the China Alcoholic Drinks Association issued a notice, publicly soliciting opinions on the group standard for "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" to respond to the national advocacy for low-alcohol baijiu development, meet consumers' urgent demand for high-quality, low-alcohol baijiu, adapt to international low-alcohol baijiu consumption trends, and standardize quality requirements for low-alcohol baijiu products. Wine "Creative Cup" Skills Competition Opens On the afternoon of June 9, the first national wine industry "Creative Cup" professional skills competition opened in Ningxia's Minning Town. The competition was jointly hosted by the China Financial Trade Light Industry, Tobacco Workers' Union, China Light Industry Association, China Alcoholic Drinks Association, and Ningxia Hui Autonomous Region Federation of Trade Unions. Renhuai Promotes "Sauce-Flavor ...
Source: Foodmate

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.