"10-Point Weekly" Comprehensive Overview of Liquor Industry News | Public Consultation on Group Standard for "Multi-Grain Low-Alcohol Fragrant Baijiu"; Wuliangye Accelerates Youth-Oriented Product Development; Yanjing Beer Implements "Beer + Beverage" Strategy

Published Jun 16, 2025

Tridge summary

01

Public Consultation Launched for "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" Group Standard

Recently, the China Alcoholic Drinks Association issued a notice, publicly seeking opinions on the "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" group standard, in response to the national advocacy for baijiu low-alcohol development, meeting consumers' urgent demand for high-quality, low-alcohol baijiu, adapting to international low-alcohol baijiu consumption trends, and standardizing low-alcohol baijiu product quality requirements.

02

Wine "Innovation Cup" Skills Competition Opens

On the afternoon of June 9, the first national wine industry "Innovation Cup" worker professional skills competition opened in Ningxia's Minning Town. The competition was jointly hosted by the China Financial Trade Light Industry, Tobacco Workers' Union, China Light Industry Association, China Alcoholic Drinks Association, and Ningxia Hui Autonomous Region Federation of Trade Unions.

03

Renhuai Achieves Breakthrough in "Sauce-Flavor Baijiu" Overseas Expansion

On June 6, the Renhuai Municipal Party Committee Standing Committee held an (expanded) meeting. The meeting emphasized continuously improving internal and external opening levels, increasing promotional efforts for core production areas, product brands, and local baijiu enterprises, accelerating substantial breakthroughs in "sauce-flavor baijiu" overseas expansion, and deepening exchange and cooperation with regions like the Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Chengdu-Chongqing Economic Circle.

04

UMEET Appears at International MCN Conference

Recently, the 2025 Shanghai International MCN Conference with the theme "Creating Boundless Horizons, Elevating Live Streaming Economy with Global Coordinates" grandly opened at the Shanghai Cross-Border Procurement Exhibition Center. Moutai Ecological Agriculture Company's strategic new product—UMEET Blueberry Sparkling Wine—made a strong debut, with its differentiated positioning of "Moutai Quality + Ecological Blueberries" and eye-catching selling points of "Natural Anthocyanins + Light

Original content

01 Public Consultation Launched for "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" Group Standard Recently, the China Alcoholic Drinks Association issued a notice, publicly seeking opinions on the "Multi-Grain Low-Alcohol Intense Fragrance Baijiu" group standard to respond to the national advocacy for baijiu low-alcohol development, meet consumers' urgent demand for high-quality, low-alcohol baijiu, adapt to international low-alcohol baijiu consumption trends, and standardize low-alcohol baijiu product quality requirements. 02 Wine "Chuang Shu Cup" Skills Competition Opens On the afternoon of June 9, the first national wine industry "Chuang Shu Cup" professional skills competition opened in Ningxia's Minning Town. The competition was jointly hosted by the China Financial Trade Light Industry, Tobacco Workers' Union, China Light Industry Association, China Alcoholic Drinks Association, and Ningxia Hui Autonomous Region Federation of Trade Unions. 03 Renhuai Achieves ...
Source: Foodmate

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