The Norwegian Fisheries Committee launched spring campaign to increase salmon consumption

Market & Price Trends
Innovation & Technology
Published Apr 1, 2024

Tridge summary

The Norwegian Fisheries Committee has initiated a spring campaign aimed at encouraging domestic consumers to eat more salmon by highlighting its health and environmental benefits. The campaign, under the theme 'Norwegian salmon is always right', seeks to increase salmon consumption through promotional efforts, including influencer partnerships and digital marketing, while emphasizing the sustainable farming practices behind Norwegian seafood. With consumer tracking data revealing a strong preference for Norwegian salmon in the Korean market, the campaign is poised for success in boosting consumption.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The Norwegian Fisheries Committee announced on March 27 that it would launch a spring campaign to increase salmon consumption and emphasize the importance of the origin of Norwegian seafood. This year’s Norwegian Salmon Spring Campaign is based on the core concept of ‘Norwegian salmon is always right’ and is carried out with the slogan ‘A light meal, Norwegian salmon’. According to a recent online survey conducted by the Norwegian Seafood Council among domestic consumers, 33% of respondents chose salmon as a source of protein for dinner. Based on this, the Norwegian Seafood Council plans to increase contact points by providing inspiration and promoting it through various channels so that domestic consumers can consume salmon more often. First, we collaborate with influencers in various fields to introduce Norwegian salmon that can be naturally used in everyday life. In addition, the plan is to suggest that consumers can consume salmon in more diverse ways through various digital ...
Source: Fisheco
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