News

A quarter of Belgians save on fruit and vegetables due to inflation

Fruits
Vegetables
Belgium
Published Jun 3, 2023

Tridge summary

Remarkably many Belgians save on their fresh purchases. Since the surge in inflation, a quarter of Belgians say they put less fresh fruit and vegetables in their shopping carts, out of budget concerns. More than half of consumers only buy some fruit and vegetables on promotion, according to a study by iVOX commissioned by ALDI Belgium.

Original content

Remarkably many Belgians save on their fresh purchases. Since the surge in inflation, a quarter of Belgians say they put less fresh fruit and vegetables in their shopping carts out of budget concerns. More than half of consumers only buy some fruit and vegetables on promotion, according to a study by iVOX commissioned by ALDI Belgium. 9 out of 10 Belgians find fresh fruit and vegetables an important part of their diet, according to a representative iVOX survey of 1,000 Belgians. Fresh products have also climbed higher and higher on the shopping list in recent years. 70% of Belgian consumers currently say they buy fresh fruit and vegetables several times a week. Supermarkets are the ideal point of sale for this. Concerns about budget Despite the good intentions, consumers have cut back on their fresh purchases in the past year. For example, a quarter of Belgians indicate that they have bought less fresh fruit and vegetables since the inflation spike in early 2022. The vast majority ...
Source: AGF
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