Atienza: negative balance of the melon and watermelon campaign in Castilla-La Mancha

Published Sep 30, 2025

Original content

Antonio Atienza, president of the Melon and Watermelon Market of Castilla-La Mancha, assessed the campaign of these products in AGROPOPULAR –broadcast on September 27th–. "Unfortunately," he assured, "we have been observing this throughout the entire summer in the various interventions we have had and there has been no improvement. It started poorly on July 15th and, in the last session, which was held on September 24th, it was confirmed how bad the campaign has been." Atienza: "It has been a flat campaign: it started with low prices and there has been no way to recover them." According to Atienza, "it has been a flat campaign: it started with low prices and there has been no way to recover them throughout the entire summer," due to various reasons, among them, "the significant imbalance that has occurred between supply and demand." The prices have not been profitable at origin, he confirmed: the average for melon –in all categories– has been between 16 and 18 cents; and for ...
Source: Agropopular

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