Bean eggs became a hit in the US due to the crisis

Published Mar 23, 2025

Tridge summary

The US egg crisis, caused by bird flu outbreaks, has led to increased interest in alternative egg products, with a focus on mung bean-based substitutes. One such product, Just Egg, has seen a fivefold increase in sales compared to the same period last year. The product is particularly attractive due to its lower cost compared to chicken eggs, with Bulgarian eggs being 40% cheaper than the European average. The product is also of interest to major industrial egg consumers in the US due to its stability and consistency, which can help mitigate the unpredictability and high costs of traditional eggs. Legume proteins, including mung bean protein, are gaining favor for their health benefits, wide availability, and environmental sustainability. Mung beans are also a good source of essential amino acids and have a mild taste, making them a viable alternative for liquid eggs in various food products.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The egg crisis in the US, caused by the ongoing outbreaks of bird flu, has increased interest in alternative products on the market. One of them is the mung bean-based substitute. It is currently a profitable alternative to expensive chicken eggs, reports AgFunderNews. Producer: The price of Bulgarian eggs is 40% below the European one Sales of Just Egg mung bean eggs are on the rise. According to data, Just Egg sales grew five times faster last month compared to the same period last year. 91% of our users are not vegan or vegetarian, says Josh Tetrick, founder and CEO of Eat Just. In the past 30 days, everyone from the US military to some of the largest chain stores, restaurants, bakeries and some large fast food chains have contacted us. We are developing in all areas of retail and food service, he adds. And the interest in mung bean eggs doesn’t end there. Major industrial egg consumers in the U.S. are currently testing mung bean protein isolate. Food and beverage among ...

Source: Agri