Blueberries in Mexico are going through a moment of transition
Regulation & Compliances
Market & Price Trends
Published Nov 29, 2023
José Luis Bustamante, former president of Aneberries, is now the responsible executive at Naturberry, a subsidiary company of Naturipe Berry Growers. They are focused on marketing fresh strawberries both domestically and for export. Bustamante believes that the Mexican berry industry still has growth opportunities, particularly in raspberry and blackberry varieties that satisfy consumer demands. The future of Aneberries looks promising with a new leader and plans to incorporate other actors in the berry industry.
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Now retired from leading Aneberries, he serves as the responsible executive of Naturberry S.A. de C.V., (subsidiary company of Naturipe Berry Growers) dedicated to the marketing of fresh strawberries, both for export to the United States and Canada and to serve the Mexican market. The company has 132 associated farmers, from producers with 1 hectare to some with more than 45 hectares, which correspond to 10% of the export market in Central Mexico. In the current season they are a little behind due to climatic reasons, however, they maintain good health in the plants, which allows them to be optimistic regarding the production and quality of the products, which will allow them to supply their customers in good time and shape. In the field of innovation, they participate in high-tech greenhouse production, with a current area of 6 hectares, “which are very productive and 100% sustainable.” The market José Luis Bustamante comments that currently the markets, especially the North ...