Brazilian florists expect 8% increase in flower sales for Mother's Day

Published May 11, 2025

Tridge summary

Mother's Day is an important event in the Brazilian floriculture industry, accounting for 16% of the annual trade in flowers and ornamental plants. Producers, including those linked to cooperatives, have already sold between 60% and 95% of their production for the day, with sales expected to increase by 8% compared to 2023. The holiday is particularly associated with the sale of roses, orchids, hydrangeas, sunflowers, gerberas, lilies, and other classic or colorful flowers. Ceaflor, the largest floriculture market in Brazil, has expanded its logistics to ensure delivery to retailers, with plans to transport approximately 1,500 trucks and utility vehicles full of flowers and plants daily. Demand is so high that producers are already planting seedlings for Mother's Day 2025.

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Original content

Considered Christmas for the flower and ornamental plant sector, as it represents 16% of the annual trade in these products, sales on Mother's Day are awaited with great optimism by producers, distributors, florists, garden centers, supermarket chains and other retailers. According to the Brazilian Institute of Floriculture (Ibraflor), producers, especially those associated with cooperatives, have already sold between 60% and 95% in advance, depending on the species, of all production scheduled for the date. “This logistics allows wholesalers to guarantee both price and product for the occasion”, recalls Renato Opitz, director of Ibraflor – Brazilian Institute of Floriculture. Sales are expected to be 8% better than in 2023. Mother's Day accounts for 16% of the annual trade in flowers and ornamental plants, and is therefore considered the “Christmas” of Brazilian floriculture, according to Ibraflor. Several producers waited to launch new varieties to boost sales on Mother's ...

Source: CanalRural