Brazilian poultry and pork exporters project expressive sales after SIAL China

Other Frozen Pork Cuts

Meat

Brazil

China

Published May 23, 2023

Original content

The Brazilian Association of Animal Protein (ABPA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) announced the promising results of the joint action during SIAL China, one of the biggest events in the food sector in Asia, held in Shanghai between the May 18th and 20th. During the event, the participating companies closed deals that totaled more than US$ 48.4 million in poultry and pork exports from Brazil. Based on these negotiations established at SIAL China, exporters are optimistic that sales could reach approximately USD 260 million in the next 12 months. Strengthening the Brazilian brand In addition to the successful commercial transactions, strategic actions were carried out to promote and strengthen the sector's image, through the distribution of physical and virtual materials aimed at Brazilian sectoral brands, such as Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck. Sector representatives also took the ...

Source: Suinoculturaindustrial

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