Bulgarian seeks lamb from the farm – it's time for farmers to become more visible

Published Apr 23, 2025

Tridge summary

A survey by Agri.BG found that 52% of respondents prefer to buy lamb for the holidays directly from the farm. Despite this preference, only 5% of respondents shop at specialized farm product stores, and 5% choose lamb with a Bulgarian origin from food chains. However, 17% of respondents do not buy lamb at all due to its expense, indicating that price is a significant factor in their decision-making. The author urges farmers to invest in marketing, online presence, and short supply chains to reach more consumers and build a stronger connection between city and village.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The data from the Agri.BG survey on lamb for the holidays reveals a clear trend: more than half of those who voted – a full 52% – choose to buy directly from the farm. Here is the survey: Where do you buy lamb for the holidays? Of course, it should be noted that the audience of the site is mainly agricultural producers and it is logical that they - even with the risk of distortion - note that this is their preferred source of purchase. Despite this bracket, the result is a strong and positive signal to Bulgarian livestock farmers - the consumer is looking for real meat with a clear origin, and best of all - from a Bulgarian producer. The data also shows something else: only 5% shop at specialized stores for farm products, and another 5% choose lamb with proven Bulgarian origin from food chains. This means that despite the trust in farms, access to Bulgarian lamb is still not sufficiently facilitated, and farm products remain invisible to a large part of consumers. On the ...

Source: Agri