Palm oil sector needs to highlight ‘future’ strategies to conquer Middle East markets
RBD Palm Oil
Published Apr 20, 2022
Tridge summary
The palm oil sector will need to emphasise how its current sustainability and development strategies are also ‘future-oriented’ beyond standards and certifications if it is to successfully penetrate new markets in the Middle East.
Original content
Since as early as 2021 and especially after the European Union approved its Green Deal policy, the palm oil sector has switched its focus to expanding its export markets. Malaysia in particular has made no secret about its aims to conquer the Middle Eastern region as a major new export market, and has been rigorously stressing the health benefits of palm oil in order to do this. However, sustainability has risen to become a major policy agenda for many major markets in the region, such as Saudi Arabia with its Vision 2030 which has plans to generate 58.7 Gwatts of renewable energy, and the UAE’s Abu Dhabi Environment Vision 2030 to combat climate change, air pollution, water and waste management and more. Given the importance of this as well as its integration into far-reaching policies, the palm oil sector will need to not only assure local industry leaders of its sustainability credentials, but also satisfy ‘future-oriented’ demands in order to fully capture the regional market ...
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