News

Buyers to explore opportunities for UK red meat at Great Yorkshire Show

Meat
Other Frozen Pork Cuts
Frozen Bone-In Beef
Lamb
United Kingdom
Published Jun 29, 2023

Tridge summary

Buyers from Qatar, Kuwait, Philippines, UAE, Canada, USA, Mexico, and other markets will be visiting the UK from July 11-16 to learn about sustainable beef, lamb, and pork production and explore new business opportunities. The visit includes farm and processor visits and a chance to meet farmers at the Great Yorkshire Show to learn about high-quality meat production. This visit follows AHDB's launch of their new export strategy, Beyond Borders, aimed at increasing market access and export sales for UK red meat.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The visit follows the launch last week (22 June) of AHDB’s new export strategy, Beyond Borders, which is aimed at increasing market access and export sales while encouraging and supporting more businesses to export. Last year the value of UK red meat exports hit record levels at £1.7 billion, and global meat consumption is expected to grow by 1.8% from 2023 to 2024. AHDB Senior Export Manager for the Americas Susana Morris said: Export development is one of AHDB’s key strategic objectives, working collaboratively with industry and government, to cultivate further opportunities for its red meat and dairy sectors. Export opportunities for ...
Source: Ahdb
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