United States: California Avocado Commission projects a productive increase

Published Jun 12, 2024

Tridge summary

The California Avocado Commission (CAC) anticipates a 20% increase in production for the 2023-24 season, reaching an additional 250 million pounds. Despite a slow start in March due to rain, supplies have increased in April and May, with promotable volumes expected to last through July and August. So far, 58% of the crop has been harvested, leaving over 105 million pounds still on the trees. The CAC is working with retail and foodservice customers to support the processing of increased volumes and is focusing on marketing efforts for 'California Avocado Month' in June. The quality of the avocados is reported to be excellent, with a creamy, buttery flavor and good supply of various sizes.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The California avocado season is halfway over and the California Avocado Commission (CAC) projects an extra 250 million pounds of production for the 2023-24 season. If met, this would represent a 20% increase over previous estimates. Terry Splane, CAC vice president of marketing, told FreshFruitPortal.com that supplies increased in April and May. Consequently, despite a slow start in March due to rain delays, promotable volumes are expected to continue through July and August. "At this point about 58% of the crop has been harvested, meaning there is still over 105 million pounds on the trees," Splane said. The California Avocado Commission's marketing team is working with the state's avocado retail and foodservice customers to ensure timely support for the correct processing of increased volumes. At a meeting on June 6, the commission board approved increased marketing support for this volume. As for quality, Splane noted that consumers are sure to find that "creamy, buttery ...
Source: MXfruit
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