Cherries in China: Online channel grows day by day among Millennials and Generation Z for Chile

Published May 22, 2024

Tridge summary

In a recent Fedefruta webinar, stakeholders in the Chilean cherry industry discussed the sector's rapid growth and future projections, with cherry cultivation now covering nearly 20% of Chile's fruit hectares. The 2020-2021 season saw a 54% increase in volume, with expectations of reaching 573,000 tons next season and 636,000 tons in three years, primarily for the Chinese market. However, the industry faces challenges such as meeting omniquality demands and targeting younger consumers through online sales. Climate conditions remain crucial for production quality and volume. Notably, 91% of Chile's cherry exports, or 377,000 tons, were shipped to China this season, underscoring a significant dependency on the Chinese market and highlighting the need for export diversification.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In a meeting that is part of the Fedefruta webinar cycles, producers, exporters and professionals from the cherry industry spoke with researchers from the market analysis and projects area of IQonsulting, a consulting firm specialized in market studies and sustainability of the Chilean agricultural sector. about one of the main species planted in Chile, the cherry. Currently, cherry cultivation in Chile exceeds 65 thousand hectares planted and has displaced traditional crops such as walnut, table grapes, hazelnut, etc. Of the total fruit hectares existing in Chile, which is around 373,000 hectares, today the cherry occupies almost 20%. Chile in the last 20 years had a great jump, one of which stands out is, for example, the 2020-2021 season, where there was a 54% increase in volume, reaching 352,000 tons at that time. Later in the 2022-2023 season, there was another one with 17%. This trend is expected to continue, according to the IQonsulting studies and projects team, it is ...
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