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Brazil: CNA presents opportunities for yerba mate in Agro.BR project

Mate
Brazil
Published Nov 13, 2021

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Brasília (12/11/2021) – The Confederation of Agriculture and Livestock of Brazil (CNA) presented, on Friday (12), the commercial opportunities for the yerba mate companies participating in the Agro.BR project in the “Markets and Trends” panel ”, which took place during Turismate – 1st Erva-Mate Digital Fair.

Original content

The technical advisor for Exports at CNA, Rodrigo da Matta, who was the panel's mediator, explained how the Agro.BR project works and highlighted the potential of the international market for products made from the plant. “It is important to include technology, new flavors and mixtures, respecting a product that is so traditional for the Gaucho, but with an eye on the international buyer who wants added flavors and certifications,” he said. The meeting also included the lectures "The market opening up for the Brazilian mate herb", by the consultant and specialist in international business Mauricio Manfré; "Materia in the digital world", by the general manager of Plug and Play Tech Center, Paulo Padula, and “Mate is part of the global trend”, with the director of the Department of Investment Attraction of the Ministry of Tourism, João Daniel Ruettimann, and the representative of Apex-Brasil, Rita de Cássia da Silva Pedroso of Albuquerque. The event runs until the 14th of November ...
Source: Cnabrasil
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