17% of Italians intend to reduce the quantity of fruit and vegetables consumed in the next 12-18 months. The fruit and vegetable consumption of Italian families is destined to reduce as they are forced to make significant cuts due to the very strong increase in inflation. For fruit and vegetables, the projections at the end of 2023 foresee a decline in volumes of 7.5% compared to 2022 and 15.2% compared to 2021, equal to over 15 kilos per person.
17% of Italians intend to reduce the quantity of fruit and vegetables consumed in the next 12-18 months The fruit and vegetable consumption of Italian families is destined to reduce as they are forced to make significant cuts due to the very strong increase in inflation. For fruit and vegetables, the projections at the end of 2023 foresee a decline in volumes of 7.5% compared to 2022 and 15.2% compared to 2021, equal to over 15 kilos per person. This is revealed in the digital preview of the "2023 Coop Report - Consumption and lifestyles of Italians today and tomorrow" drawn up by the Ancc-Coop (National Association of Consumer Cooperatives-Coop) research office with the scientific collaboration of Nomisma, the support from NielsenIq and contributions from Circana, Gs1-Osservatorio Imagine, Cso Servizi, GfK and Mediobanca Research Office. 17% of Italians will reduce their fruit and vegetable consumption in the next 12-18 months Even the organic segment was not spared and even ...
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