A seminar was held in Ben Tre city on December 13, 2024, to provide updates on market demand and regulations for agricultural, forestry, and fishery products. The event highlighted the significant increase in exports of these products, particularly durian, in the first 11 months of 2024, attributed to increased demand in major markets like China, the United States, and ASEAN. The export turnover of fruits and vegetables is projected to surpass 7 billion USD for the year, showing a 25% increase from 2023. Despite the instability in the market and export sector, with over 748 establishments in Ben Tre province having food safety certificates, the requirement for quality and safety has become stricter, posing challenges for businesses and farmers in expanding their consumption markets.