The European Union and Mexico have reached a new trade deal aimed at boosting European exports, particularly in financial services and e-commerce, and encouraging EU investment in Mexico. The deal will allow Mexico to remove high tariffs on EU products such as cheese and wine, and provide EU companies with access to Mexican government contracts. The agreement also includes provisions to safeguard geographical indications, a legal protection granted to products like Parma ham and Champagne. The two regions are updating a previous trade agreement from 2000, and the deal will need government approval on both sides. Mexico is the EU's second-largest trading partner in Latin America.