The first edition of Fruit Attraction reflects the potential of Brazilian fruit growing

Market & Price Trends
Innovation & Technology
Published Apr 20, 2024

Tridge summary

The inaugural Fruit Attraction event in São Paulo, Brazil, concluded with notable success, attracting 12,000 visitors from over 45 countries and featuring 300 exhibiting brands from around the world, including France, Holland, Italy, and the United States. This event, co-organized by IFEMA Madrid and Fiera Milano Brasil, not only showcased Brazil's significant role in the global fruit and vegetable market, highlighted by record-breaking fruit export figures for 2023, but also facilitated over a thousand business meetings through the International Buyers Program. With plans for expansion in its next edition, Fruit Attraction São Paulo has cemented its position as a key platform for the sector in the southern hemisphere, promising to build on this success and offer even greater opportunities in the future. Additionally, there's an optimistic outlook on the event's potential to attract an increasing number of visitors, indicating a positive trend in visitor engagement and confidence in the event's growth.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Fruit Attraction, one of the main international fairs in the fruit and vegetable sector in the world, ended its first edition on Brazilian soil this Thursday (18), at São Paulo Expo. The three-day event brought together the entire production chain in the segment, with the presence of 8 States (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12 thousand visitors. Visitors from more than 45 countries and 15 exhibitors of different nationalities - France, Holland, Italy, Portugal, Greece, Spain, Argentina, Chile, Uruguay, United States, New Zealand, Egypt, Turkey and Israel, in addition to Brazil, demonstrating the character international level of the event and the attractiveness of the national market. “Fruit Attraction São Paulo was born as the reference international fair for the fruit and vegetable market in the southern hemisphere, in alternation and in harmony with Fruit Attraction Madrid, which is the leading meeting in the ...
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