France issues new ban on meat names for plant protein

Meat Substitute
Regulation & Compliances
Published Feb 28, 2024

Tridge summary

France has implemented a ban on the use of meat-related terms such as 'steak' and 'ham' for plant-based protein products, in an effort to bolster its livestock sector. The new rule, which will come into effect in three months, prohibits the use of 21 meat-related names for protein-based products and restricts the amount of plant content in products using certain terms like 'bacon' and 'chorizo'. However, some terms like 'burger' are not included in the ban. The meat industry has welcomed the move, while plant protein producers have criticized it, arguing it will promote imports.
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Original content

France on Tuesday issued a ban on using terms like steak and ham for plant protein products, a second attempt by the government to regulate meat alternatives as it tries to assuage livestock producers who have been at the heart of farmer protests, reported Reuters. A growing market for plant-based protein products has riled a French livestock sector facing a steady loss of cattle farms and stiff competition from cheaper imported meat. France became the first country in the European Union curb use of traditional meat names for plant protein in mid-2022, but the measure was blocked by an administrative court as being too vague and not giving companies enough time to adapt. The government published a new decree on Tuesday, applicable in three months, that bans the use of 21 meat names to describe protein-based products and limits the amount of plant content in products that use certain other terms like bacon and chorizo. However, some traditional meat terms like burger were not ...
Source: Thepigsite
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