French consumers don't know how potatoes are produced
Fresh Common Potato
Vegetables
France
Published May 25, 2023
Tridge summary
60% of French consumers consider themselves insufficiently informed about the potato production system, which led the CNIPT (National Interprofessional Potato Committee) to remedy it. They consider that they have worked for years to improve their production methods, their impact, their good environmental practices in the context of sustainable production.
Original content
Consequently, French and Italian fresh potato professionals, represented by CNIPT in France and Unapa in Italy have launched the Potatoes Forever promotional campaign. This is an information campaign co-financed by the European Union for an amount of 3.2 million euros and a duration of 3 years. The objective of the campaign, which is aimed at people between 35 and 49 years of age, is to make the general public aware of the actions carried out by ...
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