Germany becomes a priority target in Europe for olive oil from Spain
Olive Oil
Spain
Published Jun 2, 2023
Original content
The Spanish Olive Oil Interprofessional has presented its new promotional campaign in Germany and points to this country as the priority objective of its market in Europe. The campaign has the slogan "Olive Oils from Spain, the most awarded in the world", It is supported by the Interprofessional's own funds and joins the "Olive Oil World Tour" campaign, co-financed by the European Union (EU) and which has been active in that market since October 2021. "Germany, with some 80,000 tons, is the leading European consumer of olive oil among non-Mediterranean countries," explains the manager of the Interprofessional, Teresa Pérez, to justify the commitment to this country. Pérez abounds that the consumption of olive oil Olive oil in Germany "has almost tripled" so far this century and that it is "a market with growth potential and willing to pay for quality products". "We have to find the key to win over the German consumer. In fact, it is, along with Brazil, the only market that Spain ...
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