Germany becomes a priority target in Europe for Olive Oils from Spain
Olive Oil
Germany
Spain
Published Jun 4, 2023
Original content
The Spanish Olive Oil Interprofessional has just presented its new promotional campaign in Germany. In this way, two simultaneous promotion campaigns coincide in this country: the one that has been presented, under the slogan "Olive Oils from Spain, the most awarded in the world", supported with its own funds, and the "Olive Oil World Tour" , a 3-year campaign, co-financed by the European Union and which has been active in that market since October 2021. A very strong commitment to this market that Teresa Pérez, manager of the Organization, believes is fully justified: "Germany , with some 80,000 tons, is the leading European consumer of olive oil among non-Mediterranean countries. Consumption has almost tripled so far this century. In a market with growth potential and willing to pay for quality products. We have to find the key to conquer the German consumer. In fact, it is, together with Brazil, the only market that Spain does not lead directly. Only a month ago we launched a ...
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