The article highlights the potential of Guatemalan fruit production, particularly pitahaya, to diversify and access international markets. The fruit is rich in nutrients and easy to grow, with its main production occurring in warm, dry regions and its main markets being the United States, Europe, and Asia. The article also reports on a National Meeting of Pitahaya Producers organized by the Ministry of Agriculture, Livestock and Food, aimed at providing support to producers and expanding the market and production of pitahaya.