The European Union's rigorous food safety and sustainability regulations, driven by the Green Deal, significantly affect the trade of fresh produce, mandating non-European suppliers to adhere to new rules. These include stringent controls on pesticide residues, plant health, and contaminants, with frequent updates to maximum residue limits (MRLs). Despite resistance from the chemical and industrial agriculture sectors, the EU is committed to reducing pesticide use. European supermarkets often impose even stricter standards than EU laws. High-risk products and imports from certain countries face increased scrutiny, requiring suppliers to continuously adapt to these evolving regulations to maintain market access.