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How farmers in Japan and South Korea are making more money from their fruits and vegetables

Published Jan 18, 2025

Tridge summary

The article explores the strategic marketing behind the high prices of fruit in Japan and South Korea, where the emphasis on quality, limited production, and cultural symbolism have led to the success of selling fruit individually. Katerina Zvereva highlights the importance of creating a cultural value around products, developing local traditions, and promoting recipes to increase demand. She suggests that farmers in other countries can adopt these principles by focusing on unique local varieties and organizing cooking classes to boost demand for their produce.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

We have told you many times about the impressive amounts paid for fruit in Japan. On the eve of St. Valentine's Day and other holidays, fruit and vegetable producers in Japan and South Korea are preparing their attractive gift offers. How will they manage to sell their products at a much higher price for another year - the answer to this question is in the following lines. Top 10 most expensive fruits in the world Katerina Zvereva's analysis for EastFruit indicates that the idea of selling fruit individually has enormous potential. It has already been successfully implemented in many countries, opening an interesting niche in the market. When we talk about selling fruit by the piece, this radically changes their value in the eyes of the consumer. Buying a packaged apple in a gift box is a different experience than buying apples piled up in a plastic box, notes Zvereva. We find many examples of this in Japan, where fruit is traditionally a symbol of luxury, not just food. The main ...
Source: Agri
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