How inflation is accelerating the fall in organic sales in France

Updated Jun 4, 2023
Organic is no longer a recipe. After years of euphoria, sales of organic products have been steadily declining since 2021. So much so that the National Federation of Organic Agriculture (Fnab) called on Thursday for "general mobilization" to save the sector and urged the government to "act urgently so as not to watch with folded arms the burial of France's agro-ecological transition". If producers are so worried, it is because the crisis in the organic market has worsened with inflation, which should represent an average additional cost of 990 euros per household in 2023, compared to 2021, according to NielsenIQ. In this context, the French carry out arbitrations. According to the panelist, they certainly do their shopping more often (+6.7 purchase acts per household on average), but put fewer items in the shopping cart (-0.9 items purchased per act). And it is organic products that bear the brunt of this, with sales down 8.6% in specialized stores and 4.6% in mass distribution in ...
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