Ibrafe: India could become an importer of carioca beans

After three days and twelve meetings with government representatives and institutions responsible for monitoring food supply — and, consequently, for maintaining food peace in a country of 1.4 billion people — amid climate change, price competition with other commodities and increased domestic purchasing power, the response we received was positive: it could happen. We then organized meetings with chef schools, which train new professionals and influence former students around the world. The conclusion was clear: beans can be incorporated into traditional Indian recipes and, furthermore, Indians love new things. We visited the CEOs of the largest retail chains and premium supermarkets to understand the possibility of including a new item in the Indian diet. We faced challenges comparable to, for example, those of introducing ethnic food, such as selling Baião de Dois or a Tropeiro Mineiro. The ideal would be to offer a "raw material" that could be adapted to traditional Indian ...