The Jeonbuk Special Self-Governing Province is set to invest 6.6 billion won to boost the Korean beef industry's competitiveness and sustainability. This initiative includes a 1.3 billion won investment to lower interest rates on feed purchase loans for beef farms, with reductions varying by farm size. Additionally, 440 million won will be used for genomic analysis to identify high-quality beef, and a culling incentive of 500,000 won per cow will be provided to farms that slaughter low-quality beef early. These efforts aim to tackle rising feed costs and declining wholesale prices, while enhancing the quality and supply-demand balance of Korean beef.